Molly Sims to Be First Women’s Ambassador for TravisMathew
Molly Sims is a multitasker.
The model, entrepreneur, actress, podcast host, founder of YSE Beauty and mother of three leads a busy life and she wants to be comfortable in her clothes.
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It’s for that reason that she’s become a fan of TravisMathew, a golf brand that has expanded into other categories as well as womenswear.
The Huntington Beach, Calif.-based TravisMathew launched womenswear in May 2022 and has now tapped Sims to serve as the first official brand ambassador for the collection.
Sims will be the face of TravisMathew’s new holiday campaign, “Deck the Halls With Molly,” featuring styles hand-picked by Sims.
In a Zoom interview from her home in L.A., Sims said her father and brother are “obsessed with golf,” the latter even playing for the PGA, and she would gift them shirts and pants from TravisMathew to wear during their rounds.
So when she was approached by the brand about being its first womenswear ambassador, she said, “It was like I got the cover of Vogue.”
Sims, who describes herself as a “sports mom,” said being active is a big part of her life and her kids play lacrosse, basketball and other sports. So whether she’s running them to and from their extra-curricular activities, working on her “Lipstick on the Rim” podcast or Yse (pronounced wise) Beauty collection, she likes to wear clothes that are both comfortable and fashionable.
“There’s a real need for comfortable, on-trend clothes in good materials that are not that expensive,” she said. And TravisMathew fits the bill with its blend of fashion, athleisure and sport, she believes. “It’s the perfect pairing.”
For the holiday campaign, Sims offers up some of her favorite products, which include flared leggings, a wide-rib cardigan, a waffle Henley, a fleece half-zip and a quilted shacket.
“I didn’t even know what a shacket was,” she said with a laugh, “but it’s great. It’s nicer than a sweater and you can layer it.”
Layering is a big thing for Sims, who pointed to the half-zip as another key option for the season as well as the cardigan.
She said working with TravisMathew was a blast and she hopes to continue collaborating with the company in the future. “I had so much fun, I’m hoping it’s not just a one-off.”
She added that she also loves that a brand that is best known for its menswear and golf apparel is finally turning its focus to women. She pointed to the fact that 30 percent of TravisMathew’s customers were women when they decided to enter the category, so there’s already a built-in customer base.
“It’s an exciting time for the brand,” said Lindsay Browder, director of women’s product at TravisMathew. “Between her vibrant spirit and chic, effortless style, Molly truly embodies what it means to be a TravisMathew Woman. We’re thrilled to continue collaborating with Molly throughout the holiday season and beyond to share some exciting new products from the brand.”
Sims, who has worked for brands as varied as Cover Girl, Calvin Klein and DKNY over the years, said she’s careful about who she partners with. “Just holding up a product and taking a picture doesn’t mean anything anymore,” she said. “My community is really smart so I have to be strongly aligned with a company. I love working with brand and it’s nice not to just come in at the end but to really be a part of something.”
It’s that authenticity and dedication that has helped Sims find success in her other ventures. “I’m honest and transparent,” she said, which is why the Lipstick podcast is so popular.
And she’s also a hard worker. It took three years for her to launch YSE because she wanted the products, which include a brightening spot treatment, a cleanser, a vitamin C serum, a retinol, exfoliating pads and a moisturizer, to be the best they could be, she said. She pointed to her history with hyperpigmentation where she did more harm than good trying to remedy the situation, that led to her developing her own line.
She said since the launch earlier this year, business has been “incredible,” but she admits she’s never worked harder. “I’m getting educated in finance and it’s a little overwhelming,” but she enjoys telling her story and sharing her vision with her customers. “I loved modeling, it gave me everything, but I knew I had to be more involved in the process,” she said.
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