Merrell Names Foot Locker, Canada Goose Vet Richard McLeod Its New Chief Marketing Officer

Stephen Garner
·2-min read

Merrell has named Richard McLeod as its new chief marketing officer.

McLeod replaces Pallav Tamaskar, who took the job in Dec. 2023. In his new role, the executive will report to Janice Tennant, Merrell’s global brand president.

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According to the Wolverine Worldwide-owned footwear company, McLeod will be responsible for “leading Merrell’s global marketing and directing the creation of modern integrated marketing capabilities to further cement the brand’s position as a global leader in the outdoor active and lifestyle space.”

“Rich is widely recognized as a consumer-obsessed leader and builder of talent with a track record of growing brands through strong consumer demand creation and retail execution,” said Tennant. “Rich’s depth of experience will help position Merrell for long-term growth.”

McLeod joins Merrell from Champion, where he most recently served as vice president and chief marketing officer. Prior to Champion, McLeod was senior vice president of brand at Canada Goose. He also held various positions at Foot Locker, including general manager of Foot Locker Canada, vice president of digital and e-commerce, and VP of marketing at Footaction.

“I am thrilled to join Merrell, a brand with a rich heritage and global impact,” added McLeod. “I look forward to developing world class marketing strategies that inspire more people to embrace the outdoors, connect with the brand, and drive the brand’s future growth.”

McLeod is the latest new hire at Wolverine Worldwide in recent months. In December, Merrell tapped Noreen Naroo-Pucci as its new chief product officer. In November, the company named industry veteran Mike Maloney as the new chief product officer of its Work Group. And in October, Wolverine Worldwide named Susie Kuhn as president of the company’s Active Group, responsible for leading Merrell, Saucony and Chaco, as well as the company’s Collective initiative.

Wolverine Worldwide ended Q3 in November with revenue of $440.2 million, down 16.6 percent from $527.7 million the same time last year. Ongoing total revenue in Q3 – which excludes the impact of sold assets – was $440.1 million, a decrease of 7.0 percent from $473.3 million the prior year period.

Looking ahead, the company raised its guidance slightly and now expects total revenue from its ongoing business to be approximately $1.730 billion to $1.745 billion for the full fiscal year 2024.

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