McDonald’s Taps Kerwin Frost for Next Collectibles Collection
Kerwin Frost may have partnered with everyone from Adidas and Off-White to Palm Angels and Moncler, and while he may be hanging with the fashion crowd, he’s never lost his love for McDonald’s.
And now, the Harlem, N.Y.-born DJ, influencer and podcaster is partnering with the fast-food chain on a special Kerwin Frost Box, launching Dec. 11. The box includes the choice of a 10-piece Chicken McNuggets or a Big Mac, fries, a soft drink and a special McNugget Buddy collectible. This marks the first time a McNugget Buddy has been released in more than 25 years.
More from WWD
Frost helped McDonald’s create the collectibles, which speak to his Harlem roots. The options include Kerwin Frost, the mayor of Frost Way; Don Bernice, a stylist; Uptown Moe, a street-smart neighborhood hero; Waffutu, the curious optimist; Brrrick, the cool guy, and Darla the Dreamer, in mix-and-match outfits.
Also starting Dec. 11, there will be special McDonald’s x Kerwin Frost apparel and footwear that will be sold on the influencer’s website. It will include a new footwear silhouette, Fry Guy shoes, that are being worn by the Kerwin Front character, as well as T-shirts and sweatshirts. A portion of the proceeds from the sales of these products will be donated to Harlem Arts Alliance, an organization that works with young adults in the community to spark creativity.
“With last year’s Cactus Plant Flea Market Box, we unlocked the childlike joy of opening a Happy Meal box for fans of all ages,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience officer. “Fans told us they wanted to celebrate that quintessential childhood experience again. So, we’re excited to team up with Kerwin on this next take, as he brings his own childhood McDonald’s memories to life through reimagined McDonald’s characters, immersing our fans in the world of Frost Way.”
The McNugget Buddies were first introduced in 1988 as part of a limited-time Happy Meal featuring 10 different McNugget Buddy collectibles. They’re known for their adventures, distinct personalities and interchangeable outfits.
“I’ve loved McDonald’s since I was a kid. I even had my own Ronald McDonald doll that I brought to picture day at school, and it was my dream to collect all the McNugget Buddies,” Frost said. “Now, coming up with my own special set of Buddies — each one representing different aspects of self-expression — it’s unreal, a dream come true. McDonald’s has been a great partner from Day One, and they’ve truly allowed me to create without limits. I hope the Kerwin Frost Box will serve as a reminder for people to hone their creativity and not be afraid to show the world who they really are.”
Best of WWD
