Marni Gives a Hoka Bondi Sneaker a Luxury Makeover
A shoe from a popular Hoka running franchise has received a luxury makeover, courtesy of Marni.
The Italian fashion brand has joined forces with the running brand to elevate its Bondi B3LS silhouette, a look from the Deckers Brands-owned company that was created to blur the lines between performance and style. The collaboration, Marni explained, is “a reflection of the shared spirit of creativity and functionality that defines both brands.”
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“Collaborating with Hoka has been exhilarating, an exchange of energy where their technical mastery met Marni’s instinct for shape, color and emotion,” Marni creative director Francesco Risso said in a statement. “Together, we’ve created a bold, totemic design — sculpted a shoe that is a fearless expression of movement, volume and identity.”
The highlight of Marni’s upgraded version of the Hoka Bondi B3LS are its bold, eye-catching uppers, which were crafted using subtly rubberized, lightly padded polyester. Marni explained this execution would offer both enhanced comfort and durability. The luxury label also equipped this collaboration with responsive rubber outsoles and cushioned EVA insoles.
The collaborative sneakers will come with three sets of laces, including a monochrome flat pair, a rope tone-on-tone pair and a wider, multicolored option. The collab will arrive in four colorways: “Poinciana” (red), “Bracken” (charcoal), “Tourmaline” (blue) and “Straw” (beige).
“The partnership between Hoka and Marni is rooted in celebrating the natural intersection of running and fashion. Both brands value bold optimism, irreverent color and witty playfulness in a visionary manner,” Hoka senior director of global collaborations and partnerships Thomas Cykana said in a statement. “In that spirit, Hoka is proud to bring a dramatically exaggerated and maximalist expression of the Bondi B3LS to life as an embodiment of that shared vision.”
Marni will launch its Hoka Bondi B3LS sneakers via Marni.com, as well as at select boutiques, on April 3. The collaboration will then debut on Hoka.com and at retail partners globally on April 4. Retail price is $395.
Hoka’s collaboration strategy as of late has included both performance running standouts and famed fashion designers. For instance, the brand released a Restore Chukka collaboration with British-Iranian designer Paria Farzaneh in October 2024. And a month later, Hoka teamed up with Satisfy once again for a Mafate Speed 4 Lite collaboration in “Coffee” and “Bone” colorways.
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