Luxury watch fair, Geneva Watch Days postponed to August 2020

(PHOTO: Getty Images)

Geneva Watch Days, initially planned for late April 2020, has been postponed due to the COVID-19 pandemic in Europe and the rest of the world. This initiative launched by several major luxury brands including Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F, will now take place from 26 August to 29 August 2020 in Geneva Hotels and Boutiques.

Organised as a decentralised multi-brand watch event due to the Fairs cancellations – Baselworld and Watches & Wonders - the Geneva Watch Days project has been unveiled early March by Jean-Christophe Babin, CEO of Bvlgari. The objective is to introduce to retailers and media on a “see now, buy now, resell now” base key watchmaking novelties from a broad choice of brands representing Swiss Watch industry diversity, in a press statement shared with Yahoo Lifestyle SEA. “This will allow retailers to regain momentum during the last months of the year usually corresponding to a strong consumer demand peak.”

As initially announced, besides the founding brands, the Geneva Watch Days expects 15 to 20 additional brands to join, to make it a full-fledged watchmaking fair fully supported by Geneva state authorities.

The four days program will include appointments, retailers and media multi-brand dinners, a GMT Magazine evening as well as exhibitions under discussion. A digital platform - - is currently under development and will enable retailers and media guests to register and find all operational information. The platform will be effective as of end of April 2020.

“The postponement will allow not only to be safer, but eventually to have a bigger and more international event as with Covid now receding in countries such as China or Korea, we might eventually attract besides the European major players, also an important Asian clientele” concluded Babin.