What to love about eyewear label Gentle Monster before Singapore launch

Elizabeth Tong
Entertainment Reporter
Tilda Swinton X Gentle Monster 2017 (Photo: Gentle Monster Singapore)

Popular Korean designer eyewear brand, Gentle Monster, is set to open their first Southeast Asian flagship boutique store opening at ION Orchard on Tuesday (26 September). Ahead of the official opening, here is a heads-up on what to love about the cult label’s eyewear in Singapore.

Gentle Monster’s NUNTY design (Photo: Gentle Monster)

Artistic retail experience

Founded in 2011, the young label has made a name for itself through its funky eyewear designs as well as their “art exhibition-like” stores in Shanghai, New York, and various locations in South Korea.

Each brick-and-mortar store embodies a different theme, and the Singapore flagship follows the concept of “samsara”, which means ‘reincarnation’ in Sanskrit and represents the “unescapable cycle of life”.

According to a press release from Gentle Monster, the store will be visualised into abstract images of non-linear objects and spaces that “create a philosophical yet playful experience”.

Gentle Monster’s ‘PENCIL GLASSES’ design from the Henrik Vibskov X Gentle Monster collaboration (Photo: Gentle Monster)

Singapore-exclusive design

To celebrate the opening of the flagship store in Singapore, the brand launched a limited edition version of the popular Ami Adam design.

This limited edition Ami Adam comes with orange-tinted lenses in a cat-eye shape, defined by sharp edges on the temple, with flat lenses superimposed on the stainless steel frame.

Retailing at $328, only 50 pieces will be available at the store, and will go on sale on Wednesday (27 September).

Gentle Monster’s limited edited version of their Ami Adam design (Photo: Gentle Monster)

Funky designs, crazy colours

Gentle Monster has the aim to “constantly develop itself under the philosophy of ‘innovational high-end experiments'”, and from their 2017 collection, it looks like they are staying true to that goal of pushing the boundaries of eyewear designs.

While they are definitely adept at making classic shapes such as cat-eyes and round frames look stylish, the brand also pulls off unique shapes that you have probably never seen before.

Gentle Monster’s ROCKER FISH design (Photo: Gentle Monster)

Gentle Monster’s opening celebrations will be attended by local celebrities such as singers Derrick Hoh and Kelly Poon, singer-host Lee Teng, actresses Joanne Peh and Hayley and Jayley Woo, as well as Korean actor Lee Dong-wook, who was last seen as the iconic Grim Reaper in the hit Korean drama series “Goblin”.

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