Louis Vuitton to hold its first pre-fall show at Jamsugyo Bridge, South Korea
Louis Vuitton will hold its first pre-fall fashion show on the Jamsugyo Bridge, spanning Seoul’s Hangang River, on 29 April 2023.
Louis Vuitton will hold its first pre-fall fashion show on the Jamsugyo Bridge, spanning Seoul’s Hangang River, on 29 April 2023.
In the heart of South Korea’s dynamic capital city and against the backdrop of iconic Jamsugyo Bridge, Louis Vuitton will reveal its Women’s pre-fall 2023 collection, marking the next chapter in a strong, longstanding relationship between the Maison and South Korea.
Steeped in tradition and innovation – with the ‘Art of Travel’ at its core – Louis Vuitton has staged global shows at world-renowned locations and landmarks of architectural significance, paying homage to exceptional design and local culture. The Maison’s latest touchdown in Seoul brings guests and global viewers to this buzzing metropolis, where 600 years of history meets the forefront of cutting-edge innovation. Since Louis Vuitton’s first store opening in Seoul in 1991, the city and its cultural vibrancy have been ongoing sources of inspiration.
A stop for the Maison’s “Volez, Voguez, Voyagez” exhibition in 2017; it has been a constant across the Louis Vuitton literary editions. It is also the site of architect Frank Gehry’s remarkable Louis Vuitton Maison Seoul with its highly anticipated restaurant pop-ups. The relationship between brand and city continues to expand and be nurtured.
“I am thrilled to have Louis Vuitton’s first ever pre-fall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquière’s vision for the collection. A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuitton’s long-standing relationship and shared values with this cosmopolitan city.” remarks Pietro Beccari, Chairman and CEO of Louis Vuitton.
Acclaimed film director Hwang Dong-Hyuk – renowned for Netflix original series Squid Game – will participate in the show's scenography as Creative Advisor.
Catch the livestream of the pre-fall fashion show on louisvuitton.com.
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