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L'Oréal reveals 'smart' lipstick tool for people with limited hand and arm mobility

The 'smart' lipstick tool named Hapta, is a handheld, ultra-precise computerised makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility.

L'Oreal unveils two new innovative products at CES: Hapta and Brow Magic. (PHOTO: L'Oreal)
L'Oreal unveils two new innovative products at CES: Hapta and Brow Magic. (PHOTO: L'Oreal)

Some exciting news coming from one of the biggest beauty companies in the world: L'Oréal unveils two innovative beauty tools to make these products more accessible – a 'smart' lipstick tool for people with mobility challenges and a non-permanent brow brush that uses AR technology.

Both of the beauty tools were recently unveiled at Consumer Electronics Show (CES) last week.

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The 'smart' lipstick tool, named Hapta, is a handheld, ultra-precise computerised makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility. Its features include a combination of built-in smart motion controls plus customisable attachments that give the user an improved range of motion, increased ease of use for difficult-to-open packaging and mobility ease for application.

Brow Magic. (PHOTO: L'Oreal)
Brow Magic. (PHOTO: L'Oreal)

The second tool is Brow Magic, an electronic eyebrow makeup applicator that provides users with customised brow looks in seconds.

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.

“The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator. “Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.”

L’Oréal Brow Magic is expected to launch sometime this year.

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