Singer and fashion-beauty icon Rihanna launched her makeup brand Fenty Beauty on Friday (8 September). The launch took place at 1,600 stores across 17 countries, including Singapore.
A long queue of fans was spotted at ION Orchard shopping mall for the brand's Singapore debut. Many of whom were seen outside cosmetic store SEPHORA from 10am.
The makeup brand consists of 91 items and is known for catering to women around the world. Fenty Beauty's products can be applied to various skin types and feature a diverse range of colour tones.
Some of these products include the Match Stic Matte Skinstick (S$37), the Killawatt Freestyle Highlighter (S$50) and the Pro Filt’r Soft Matte Longwear Foundation (S$50).
The makeup brand is in partnership with Kendo Brands, a beauty developer owned by leading luxury company LVMH.
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