LaPointe Targets Next Phase of Growth With New Appointment

Emily Mercer
·2-min read

New York-based luxury ready-to-wear brand LaPointe has named industry veteran Reese Pozgay vice president of marketing.

Pozgay will support creative director Sally LaPointe’s vision by “building a strong, identifiable brand identity through visual and verbal language,” the brand said in a statement. In addition, he will oversee brand consistency throughout all departments and platforms; build out a 360-degree marketing strategy, and cultivate seasonal storytelling to support all product launches across social media, events, celebrities, influencers, press, partnerships, collaborations, content and more.

More from WWD

The brand, founded in 2010, is sold on its website, as well as at retailers including Moda Operandi, Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, The Conservatory, Intermix, Kirna Zabête, Harrods and more. It has been spotted on the likes of Zendaya, Hailey Bieber, Beyoncé, Rihanna, Oprah Winfrey and others.

“I am delighted that Reese is joining LaPointe as our new VP of marketing. He is a seasoned veteran with a strong record of success. I look forward to working with him closely,” LaPointe said in a statement.

Lapointe fall 2024 ready-to-wear collection at New York Fashion Week
LaPointe fall 2024 ready-to-wear collection at New York Fashion Week.

Pozgay joins LaPointe after working in the industry for more than 18 years across fashion and beauty. He first led global marketing at Marc Jacobs International from 2009 to 2017 before founding his own consultancy and creative marketing agency, Reesito LLC, and simultaneously serving as acting chief merchandising officer for Dr. Perricone Hydrogen Water. Pozgay’s agency focused on digital-first, 360-degree consumer experiences with clients including Google, Coty, Irene Neuwirth, Ilene Joy, Estée Lauder, Matte Projects, Agency Love, Morphe and more.

Prior to joining LaPointe, Pozgay was most recently vice president, marketing and owned channels of Revlon, where he led the brand’s digital transformation.

“Reese, with his vast experience and acumen, will be a key partner for us as we continue to build on the brand’s recent trajectory of success and focus on our next phase of growth,” added Sarah Adelson, LaPointe chief executive officer.

Pozgay said, “Having watched the brand’s explosive trajectory over the past few years, it’s an honor to be entrusted in fostering such a clear brand DNA and driving additional community engagement as we look to write the next chapter in the LaPointe brand story.”

Best of WWD

  • Up next
  • Up next
  • Up next
  • Up next

Latest stories

  • German car industry urges EU to drop tariffs on China-made cars

    BERLIN (Reuters) -Germany's VDA auto association has urged the European Commission to drop its planned tariffs on China-made electric vehicles in a last-ditch effort to influence negotiations ahead of the tariffs which take effect on Thursday. The association said in a statement on Wednesday the tariffs would hurt European and U.S. carmakers exporting from China and risked retaliation by China with counter-tariffs, which would hit the German industry hard given its high volume of exports to China.

  • 26 Extremelyyyyyy Useful Industry Hacks That Companies Don't Want Customers To Know

    "I've flown round trip to Chicago for $30, Houston for $45, Miami for $50, etc."

  • Chinese firms eye Morocco as way to cash in on US electric vehicle subsidies

    After the United States passed new subsidies designed to boost domestic electric vehicle production and cut into Beijing’s supply chain dominance, Chinese manufacturers began investing in an unlikely place: Morocco. In the rolling hills near Tangiers and in industrial parks near the Atlantic Ocean, they have announced plans for new factories to make parts for EVs that may qualify for $7,500 credits to car buyers in the United States. Similar investments have been announced in other countries that share free trade agreements with the United States, including South Korea and Mexico.

  • Indonesia launches first EV battery plant

    Indonesia launched its first electric vehicle battery plant on Wednesday, President Joko Widodo said, as Southeast Asian countries move to gain a foothold in the emerging industry.The plant is part of a $9.8 billion electric vehicle battery deal signed between Indonesia and LG in 2020.

  • China leading generative AI patents race, UN report says

    China is far ahead of other countries in generative AI inventions like chatbots, filing six times more patents than its closest rival the United States, UN data showed on Wednesday.

  • Huawei Technologies sells Aito electric vehicle trademark to partner for US$350 million

    Huawei Technologies is selling the trademark of electric vehicle (EV) brand Aito to its Chinese carmaking partner Seres, as the Shenzhen-based technology giant moves to enhance its role as a systems and know-how supplier for autos instead of a competitor. Seres, which co-developed the brand with Huawei, said it will pay 2.5 billion yuan (US$343 million) for the trademark and patents of Aito, with the transaction expected to be completed by the end of 2024, according to a filing by the Shanghai-l

  • Chinese Imports Are Rising Again. Here’s What It Means for U.S. Jobs

    Cheap Chinese goods helped keep inflation low in the early 2000s, but at the cost of U.S. manufacturing. As those imports surge again, here’s what’s changed and what it means for American jobs.

  • Alaska Airlines flight attendants set for 32% average pay rise in new tentative contract

    The agreement, yet to be ratified by the Associate of Flight Attendants union members, is also the first to make boarding pay legally binding for unionized flight attendants, the union said on Tuesday. Flight attendants in the U.S. are usually paid an hourly rate after the flight cabin doors close and it does not include the time taken to onboard passengers. "With boarding pay, we achieve significant pay increases," the union said.

  • EU governments hesitant on Chinese EV tariffs as trade spat escalates

    BRUSSELS/LONDON (Reuters) -EU countries are wavering over whether to back additional tariffs on Chinese-built electric vehicles, highlighting Brussels' challenge in building support for its largest trade case yet as Beijing threatens wide-ranging retaliation. Germany, whose carmakers made a third of their sales last year in China, wants to stop the tariffs, according to a government source, while France has been among the firmest backers. The issue will be put to members in an advisory vote in the coming weeks, the first official test of support in a landmark case for the Commission.

  • Russian firms raise zinc output to meet government demand, sources say

    Russian firms have boosted zinc metal production over the past month to benefit from rising state demand and reduce reliance on China as a destination for material, two sources familiar with the matter told Reuters. Russia's output of zinc used to galvanise steel is a fraction of the global total, but it will add to tightness in the global zinc concentrate market as seen in China's imports. Russia's commodity exports to China soared after Western sanctions were imposed on Moscow for its invasion of Ukraine in Feb. 2022.

  • Exxon-Hess arbitration panel nears formation, sources say

    The final member has been chosen for a three-person arbitration panel meant to settle Exxon Mobil's claim against Chevron's $53 billion purchase of Hess Corp, two people familiar with the matter told Reuters. The panel's formation would be a milestone in a long-delayed process that has cast uncertainty over the mega-merger, which both Chevron and Hess had hoped would close in the first half of 2024. Exxon filed the arbitration claim with the International Chamber of Commerce (ICC) in March, arguing that it has a right of first refusal over Hess's assets in Guyana.

  • Oil prices steady amid summer demand hopes, supply risks

    Investing.com-- Oil prices steadied in Asian trade on Tuesday after running up sharply in recent sessions as traders bet on increased demand during the Independence Day holiday and potential supply risks from geopolitics and weather-related disruptions.

  • Tipped off: American consumers grapple with tip creep

    When Ted Rossman was at Newark Airport in New Jersey the other day, he got a shock along with his sandwich. Rossman, a senior industry analyst for financial information site Bankrate, went to a self-serve kiosk for a snack before a flight, scanned the item himself, and was asked for a tip. Which is why Americans are apparently fed up, according to a new Bankrate survey on the subject.

  • Polestar posts loss, plans steps to offset tariffs on China-made EVs

    STOCKHOLM (Reuters) -Electric vehicle (EV) maker Polestar said it will have to take steps to offset hefty EU and U.S. import tariffs on its Chinese-made electric cars as it posted a first-quarter operating loss on Tuesday. The Swedish company, controlled by China's Geely, makes all its EVs in China, but its new model, the Polestar 3, will be made in the United States from the end of this summer and its Polestar 4 in South Korea from the second half of next year. Until then, it will incur provisional tariffs of 20% for the cars it brings into the European Union under a proposal by the European Commission and more than 100% for the United States.

  • Oil prices rise amid Hurricane Beryl concerns, Middle East tensions

    Hurricane Beryl is the earliest Category 5 storm on record. It's increasingly threatening to disrupt the oil market.

  • Hong Kong professor calls China's crypto mining ban 'unwise', suggests opening up to digital assets

    A professor at the Hong Kong University of Science and Technology (HKUST) has questioned the logic of China's cryptocurrency mining ban, suggesting that the government should embrace virtual assets amid geopolitical risks. Completely banning crypto mining in China was "very unwise" as it drove related businesses to the United States, which contributed to US tax income, Wang Yang, vice-president for institutional advancement and chair professor at the Department of Mathematics at HKUST, said duri

  • Analysis-Italian firms bridge skills gap with own schooling

    After years of informal work as a farm labourer, Federico Olivieri, 29, could not believe it when a huge building site appeared next to his home in Sicily with training on offer for the numerous specialised jobs required. The programme by Italy's largest construction group Webuild is among a growing number of 'academies' run and financed by companies frustrated by many job-seekers lacking the know-how. Skill mismatches are an international problem but for Italy, with the lowest employment rate in the EU and productivity that has stagnated for more than two decades, it is acute.

  • Berlin to block sale of MAN Energy Solution's gas turbine unit to China, sources say

    BERLIN (Reuters) -Germany will block the planned sale of Volkswagen subsidiary MAN Energy Solutions' gas turbine division to a Chinese company, three people familiar with the matter told Reuters on Tuesday. GHGT belongs to the China State Shipbuilding Corporation (CSSC), which dominates the Chinese shipbuilding industry. MAN Energy Solutions said last September that the German government would take a closer look at the planned sale to Chinese state-owned CSIC Longjiang GH Gas Turbine Co (GHGT), which was first announced in June 2023 at an undisclosed price.

  • China Sets Out To Develop More Local Oil, Gas

    A new Chinese umbrella company grouping all the state majors will drill for ultradeep oil and gas, and explore shale formations in China.

  • I’m a Financial Planning Expert: You’re Right About Your Retirement Savings If …

    Finding the magic number for your retirement savings is no easy feat. According to a recent survey of over 1,000 Americans conducted by GOBankingRates, more than a third (35.48%) of the respondents...