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La Prairie celebrates 25th anniversary of its Caviar Cream with Cobalt Immersion Pop-up

Only at the La Prairie's Cobalt Immersion Pop-up, you get to be one of the first to try Cobalt Cafe's coffee and limited-edition pastry from Keong Saik Bakery.

La Prairie's Cobalt Immersion Pop-up is available from now until 31 Aug, 9pm at Ion Orchard. PHOTO: Cadence Loh, Yahoo Life Singapore/La Prairie
La Prairie's Cobalt Immersion Pop-up is available from now until 31 Aug, 9pm at Ion Orchard. PHOTO: Cadence Loh, Yahoo Life Singapore/La Prairie

How often have you experienced a product that works for you to be taken off the shelves after a few years? Many of us can only turn to dupes or start stocking our favourite products when overseas, should they still have stocks. Not so for Luxury Swiss skincare house La Prairie’s Skin Caviar Luxe Cream, now on its 25th anniversary. Are you curious how a skin cream utilises the potency of caviar into a skin-loving ingredient and how one skincare product can amass such a lasting hold on consumers?

La Prairie Skin Caviar Luxe Cream Premier, 100ml

La Prairie Skin Caviar Luxe Cream Premier. PHOTO: La Prairie
La Prairie Skin Caviar Luxe Cream Premier. PHOTO: La Prairie

A key component in La Prairie's products, caviar is revered for its potent ability to nourish and rejuvenate the skin. First launched in 1987, the re-mastered formulation features Caviar Micro-Nutrients with Caviar Premier for the first time. Skin Caviar Luxe Cream is infused with La Prairie's proprietary Exclusive Cellular Complex, the House's science signature, which stimulates cellular activities and invigorates epidermal skin cells. Due to its potency, only a single drop is required to revitalise and rejuvenate skin. Remastered with this new caviar incarnation, Skin Caviar Luxe Cream goes beyond what was previously thought possible, offering a unique dimension of sensorial indulgence paired with never-before-seen lifting and firming.

In addition, Sabine Marcelis, an award-winning designer and a close collaborator of the House, re-interpreted La Prairie’s signature cobalt blue jar and its luxurious cream formulation to create Cobalt House, which made its debut within the Art Basel Collectors Lounge this June. The House is having an immersive pop-up at Ion right now. Read on for deets and how to redeem freebies!

What to Expect at La Prairie's Cobalt Immersion Pop-Up

La Prairie's Cobalt Immersion Pop-Up includes The Cobalt Cafe, debuting in Singapore as the first in Asia cafe. PHOTO: Cadence Loh, Yahoo Life Singapore
La Prairie's Cobalt Immersion Pop-Up includes The Cobalt Cafe, debuting in Singapore as the first in Asia cafe. PHOTO: Cadence Loh, Yahoo Life Singapore

What: Celebrating La Prairie's Skin Caviar Luxe Cream’s 25th anniversary

Venue: ION Orchard, Level 1 Atrium

Dates: 22 to 31 August

Time: 10am to 9 pm

Experience the cream for yourself at the Cobalt Immersion Pop-Up at ION Orchard – with Singapore being the first to debut worldwide – in celebration of the 25th anniversary of La Prairie's Skin Caviar Luxe Cream. Cobalt House, a masterpiece reimagined by Marcelis, aims to transport visitors to a world of Skin Caviar where design, beauty, and science come together. Immerse yourself as you walk through the vibrant cobalt glass-walled corridor that leads to a cosy, cream-coloured space.

Engage with La Prairie's professional skincare experts who can provide personalised consultations while familiarising with La Prairie's proprietary formulations. Plus, indulge in a soothing hand massage with La Prairie’s hand cream.

The first Cobalt Café in Asia will also debut at the pop-up, where you get to be the first to try artisan coffee and beverages and also redeem a limited-edition pastry created in collaboration with Keong Saik Bakery. The pastry is inspired by the Swiss Alps, specially designed with a localised twist and only available exclusively at the pop-up. And the best part? You don’t need to drop a dime to enjoy all these exclusive experiences crafted by La Prairie. So hop over to Ion for some well-deserved indulgence before the pop-up ends on 31 August.

The La Prairie Skin Caviar Luxe Cream is available at S$950 for 50ml and S$1,640 for 100ml at all La Prairie Counters: ION Orchard, #B1-15A, Metro Paragon, Takashimaya D.S., and TANGS at Tang Plaza.

Get La Prairie now

Get La Prairie now!

Add these bestselling La Prairie products to your beauty arsenal.

La Prairie Skin Caviar Luxe Cream Sheer Premier, 100ml

La Prairie Skin Caviar Luxe Cream Sheer Premier, 100ml. PHOTO: Tangs
La Prairie Skin Caviar Luxe Cream Sheer Premier, 100ml. PHOTO: Tangs

Remastered with this new caviar incarnation, Skin Caviar Luxe Cream Sheer has a delightfully delicate texture that provides legendary lifting and firming in a sheer formula. Perfect for those with oily-prone skin and those staying in hot and humid climates.

La Prairie Skin Caviar Liquid Eyelift, 20ml

La Prairie Skin Caviar Liquid Eyelift, 20ml. PHOTO: Tangs
La Prairie Skin Caviar Liquid Eyelift, 20ml. PHOTO: Tangs

Next-generation Skin Caviar Liquid Lift, enriched with Caviar Extract, is a gravity-defying serum that provides an immediate lifting effect while helping to lift and firm over the long term.

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