Katy Perry, NCT Dream to perform for Lazada's Super Party on 26 March

Contributor, SEA
·3-min read
Katy Perry will celebrate Lazada's ninth birthday bash by performing at a concert together with Asian singers. (Photo: Randy Holmes via Getty Images)

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SINGAPORE – eCommerce platform Lazada today (15 March) unveiled a star-studded lineup for its Lazada Super Party, a virtual concert slated to be simulcast across six countries on 26 March to kick off its ninth anniversary celebrations. Superstar Katy Perry and South Korean boy band NCT are set to headline this year’s Shoppertainment-packed Lazada Super Party concert and share the stage with top celebrities in Southeast Asia.

Consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can tune in to the exclusive Lazada Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms.

Themed around celebrating ‘Everyday Heroes,' this year’s concert not only pays tribute to frontline essential workers that have been working tirelessly throughout the COVID-19 pandemic but also shines the spotlight on individuals in our community who have in their own ways touched the lives of people around them.

SEOUL, SOUTH KOREA - JANUARY 30: NCT DREAM attend the 29th Seoul Music Awards at Gocheok Sky Dome on January 30, 2020 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)
NCT DREAM attend the 29th Seoul Music Awards at Gocheok Sky Dome on January 30, 2020 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Chun Li, Chief Executive Officer of Lazada Group said, “Lazada has grown into the robust eCommerce platform that it is thanks to the strong support and trust that our sellers, brands, customers and partners have given us over the years. As we celebrate Lazada’s ninth anniversary, we also want to recognise the positive impacts made by every individual in our community. We are excited to continue setting the benchmark for the eCommerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient and experiential shopping journey.”

Katy Perry, a top-selling global singer-songwriter popular for chart-topping hits like 'Roar', 'Dark Horse' and her latest studio album Smile, shared words of positivity and hope for her fans in Southeast Asia: “Thank you for supporting and loving me all this time. I am excited to meet you soon at the Lazada Super Party, to hopefully spread a little light, love and joy and have everyone sing along with me, even if we are physically apart. I wish for Lazada to help all of their customers as they need, and for everyone to always look on the bright side of life.”

Other performers include Agnez Mo, Raisa and 3 Diva from Indonesia, Haqiem Rusli and Ismail Izzani from Malaysia, Mimiyuuuh and Alden Richards from the Philippines, Jasmine Sokko and Nathan Hartono from Singapore, “Bella” Ranee Campen and Da Endorphine from Thailand, as well as Ha Anh Tuan, Tran Thanh and Den from Vietnam.

Katy Perry performing for Lazada Super Party. (PHOTO: Lazada)
Katy Perry will be performing for Lazada's Super Party. (PHOTO: Lazada)

The concert will include Lazada’s signature Shoppertainment segments like Voucher Rain, as well as Guess It! and Shake It! in different countries where viewers can win vouchers and exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilised on 27 March.

Starting 20 March, besides adding-to-cart deals and checking out to free shipping promotions, Lazada consumers will also be treated with a new Happy Cake game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers. In addition, shoppers can also redeem additional shopping rewards through Lazada Bonus, a shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions.

Earlier this month, Lazada lauded six outstanding woman sellers at its inaugural Lazada Forward Women Awards, held recently during International Women’s Day on 8 March.