6 Mar – Joyce Cheng has recently announced the establishment of her own company, Passion Fruit Records.
As reported on Mingpao, the singer recently held a press conference to announce the good news, and unveiled the studio's first produced single and music video, "Zheng Jia Yong".
The music video, which was shot at her home, guest stars fellow artistes including Alfred Hui, Mag Lam, JW, and Vivian Chan.
"It was the first time that I exposed my house to the public. The reason is that the Hong Kong people have seen me since I was a child, like a family member. So I wanted to create the feeling of being at home," she said.
When asked if she would sign other artistes into her new company, Joyce said that she would like to focus on herself first.
Admitting that it would be hard to sign an artiste whom are already friends with her, Joyce said that she may be signing fresh new artistes instead should she expand the record label in the future.
(Photo Source: Joyce Cheng Instagram)