Jeremy Renner Partners with Brooks Running for Inspiring New Campaign 17 Months After Snow Plow Accident
More from Footwear News
Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Brooks Achieves Highest Quarterly Results in the Brand's History in Q1
Actor Jeremy Renner is paying it forward one step at a time.
Renner and Brooks, a leading name in athletic footwear, are teaming up for the transformative “Let’s Run There” campaign, which aims to celebrate the evolving significance of running in individuals’ journeys towards health and wellness.
To kickstart this initiative, Renner is opening up about his own remarkable recovery and running journey that embodies the spirit of “Let’s Run There.”
Following a harrowing snowplow accident in January 2023 that resulted in 38 broken bones and severe chest trauma, doctors initially doubted Renner’s ability to walk, let alone run, again. Undeterred, Renner defied expectations and embarked on a determined path to recovery. Remarkably, just 10 months after the accident, he achieved a significant milestone by posting his first run, supported by Brooks’ Ghost Max footwear.
In a newly released video, Renner shares his inspiring story, reflecting on how running not only aided in his physical recovery, but also became a source of mental fortitude and personal triumph. His experience resonates deeply with the core message of “Let’s Run There,” encouraging individuals of all backgrounds to embrace the challenge of reaching their goals, no matter how daunting they may seem.
“I’ve been wearing Brooks shoes throughout my recovery and they’ve really made a difference. When they reached out with the idea to partner for their new brand platform, ‘Let’s Run There,’ it resonated with me,” Renner said in a statement. “‘Let’s Run There’ invites everyone to use the power of movement to reach their own destination, or ‘there.’ My ‘there’ is being able to run again, and I hope my story motivates others to run towards their own ‘there.”
The campaign, resonating with the idea that each person is on a unique path towards personal fulfillment, invites everyone to discover their own “there” – whatever and wherever that destination may be.
Renner’s journey serves as a powerful testament to the transformative power of movement and resilience. His partnership with Brooks underscores the brand’s commitment to empowering individuals to unlock their full potential through running, highlighting how physical activity can serve as a catalyst for personal growth and strength.
As Brooks continues to champion the ethos of “Let’s Run There,” the brand aims to inspire a global community of runners to discover the superhero within themselves, one stride at a time. Stay tuned as Brooks continues to share stories of resilience and determination, shaping the future of running and wellness worldwide. View the inspiring film and delve deeper into Jeremy’s connection with “Let’s Run There” here.
Brooks Releases ‘Let’s Run There’ Campaign, Photos
Launch Gallery: Brooks Releases 'Let’s Run There' Campaign, Photos
Best of Footwear News
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
