Singaporeans rely on the age-old ‘long queue, must try’ mentality when it comes to checking out good food. Same for hotel reviews; the higher the score rating, the more inclined we are to make reservations. So what about beauty products? We say look to established brands with bestselling records and award-winning products. Even better when they are Made in Japan AND endorsed by the Japanese! Beauty lovers, here’s the good news. Japan’s No. 1* skincare for the past 15 years, the award-winning Elixir, has finally arrived on our shores and is available on your go-to online shopping platform Lazada.
Here are some facts about Elixir. Since 2019, more than 56 million units of Elixir’s award-winning products have been sold in Japan within a year. That's almost two pieces every second! WOW. But what is it about Elixir that makes it so covetable?
Dedicated to achieving that Tsuyadama or 'Pearl Glow Skin', Elixir embarked on a 39-year collagen research and formulated its entire product line with the primary aim to stimulate the skin’s collagen production, giving you that radiance from within glow. So if you are looking for a tried-and-tested skincare line to try, look no further than Elixir. Yahoo Shopping picks a few sets based on different skin needs you can start with, saving you some serious penny while at it.
Elixir Boutique is at #B2-11A, Takashimaya Shopping Centre
Offering a first-of-its-kind Omnichannel Digital Bay within the Elixir store, its first Singapore boutique also offers a multisensorial touchpoint, personalised skin consultations and complimentary gifting services for customers.
*Based on annual skincare sales in Japan (excl. Okinawa), Nov 2006 - Oct 2021, Intage Inc. survey