Japan’s Family Mart sells rainbow-themed goods to support LGBTQ

·Contributor

11 May 2022 at 1:59 am·2-min read

Japan’s Family Mart sells rainbow-themed goods to support LGBTQ. (Photo: Family Mart)

Japanese convenience store chain Family Mart has added rainbow-striped socks and fried chicken in rainbow packaging to the list of products they offer to show their support for the LGBTQ community.

The launch of the rainbow-themed goods was timed to coincide with Tokyo Rainbow Pride 2022, which happened on 22-24 April. This marked the 11th celebration of the annual festival, and the first in-person event in two years, as the past two were held online due to COVID-19.

Family Mart said in a news release that they produced the rainbow-striped socks as a support for “striving for a society where everyone can be themselves.” A portion of the sales revenue of the socks will also be donated to LGBTQ advocacy groups.

Since 2019, Family Mart has deepened their understanding of LGBTQ through various activities and has created a work environment that accepts the diversity of their employees.

Although we don’t have Family Mart in Singapore, you can still show your support with these pride-themed goods that you can get online.

Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Prices were correct at the time of publication.

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Adidas Originals Superstar Pride Shoes Men White Sneaker GW2415

Buy now from S$105 onwards

Adidas Originals Nizza Slip-On Pride Shoes Men red Sneaker GW2421

Buy now from S$71.25 onwards

Adidas Originals Nizza Pride Shoes Men orange Sneaker GW2419

S$105 ~~S$140~~ at Shopee

Converse Unisex Pride Chuck 70 - Hi - Egret/Multi/White (170821C)

S$85.90 ~~S$139.90~~ at Shopee

Converse Unisex Pride Chuck Taylor All Star - Ox - White/Multi/White (170823C)

S$55.90 ~~S$99.90~~ at Shopee

Converse Unisex Pride All Star Slide - Italy Blue/Black/Black (170825C)

S$29.90 ~~S$49.90~~ at Shopee

Havaianas Top Pride Black Flip Flops

S$31.90 ~~S$50~~ at Shopee

Havaianas Top Pride Overall Flip Flops

S$34.90 ~~S$55~~ at Shopee

Havaianas Slim Pride Black Women Flip Flops

S$32.90 ~~S$55~~ at Shopee

Puma Pride Men's Tee Male Basics

S$19 ~~S$29~~ at Shopee

New Balance Unisex NB Pride Graphic Mens T-Shirts

Buy now from S$24 onwards

Fjallraven Kanken Rainbow Mini Backpack - Pink (also available in Burnt Orange and Spruce Green)

S$119 at Shopee

Fjallraven Kanken Rainbow Mini Backpack. (Photo: Shopee SG)

Fjallraven Kånken Rainbow - Air Blue (also available in Warm Yellow, Pink and Spruce Green)

S$139 at Shopee

Fjallraven Kånken Rainbow. (Photo: Shopee SG)

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