Japan’s Family Mart sells rainbow-themed goods to support LGBTQ

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Japan’s Family Mart sells rainbow-themed goods to support LGBTQ. (Photo: Family Mart)
Japan’s Family Mart sells rainbow-themed goods to support LGBTQ. (Photo: Family Mart)

Japanese convenience store chain Family Mart has added rainbow-striped socks and fried chicken in rainbow packaging to the list of products they offer to show their support for the LGBTQ community.

The launch of the rainbow-themed goods was timed to coincide with Tokyo Rainbow Pride 2022, which happened on 22-24 April. This marked the 11th celebration of the annual festival, and the first in-person event in two years, as the past two were held online due to COVID-19.

Family Mart said in a news release that they produced the rainbow-striped socks as a support for “striving for a society where everyone can be themselves.” A portion of the sales revenue of the socks will also be donated to LGBTQ advocacy groups.

Since 2019, Family Mart has deepened their understanding of LGBTQ through various activities and has created a work environment that accepts the diversity of their employees.

Although we don’t have Family Mart in Singapore, you can still show your support with these pride-themed goods that you can get online.

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