IM Global Launches China-Based Festival Marketing Unit
International film and TV studio, IM Global has launched Go Global, a China-based festival marketing operation.
Go Global will support Chinese films on the international festival circuit and help foreign films on Chinese festivals. The unit is headed by Clement Magar, an industry veteran, now based in Beijing.
Its activities will kick off at next month’s Venice festival. There it will sponsor the Bridging the Dragon, event bringing together Chinese and European producers, and also handle press relations for “Coffee.” Directed by Cristiano Bortone, the film is one of the first Italian-Chinese co-productions and will appear in the Venice days section of the festival.
The launch of Go Global is seen as part of the wider development of IM Global in China. The company, which ranges from film finance to international sales, has had a film sales and acquisitions office in China since 2013. That has helped bring IM Global international sales duties on Chinese hits including “The Mermaid,” “Mojin: The Lost Legend,” “Mr. Six,” and “Breakup Buddies.”
Earlier this year a majority stake in IM Global was acquired by Los Angeles- and Shanghai-based Tang Media Partners. IM Global and TMP also partnered with Chinese Internet giant Tencent on a new television production and distribution joint venture, which will operate under the IM Global Television banner.
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