Hyun Bin is the latest face of lifestyle brand, BENCH

Heidi Hsia

9 Jul – South Korean heartthrob Hyun Bin has been appointed as the new face of the Philippine lifestyle brand, BENCH.

As reported on GMA News, the news was shared by the company on its social media accounts, writing, "Red Alert! The captain is here. This is not a drill. We're officially welcoming Hyun Bin to the BENCH fam."

"Steady those hearts and stay tuned for a dose of your newest [Global Benchsetter]," it added.

This is the second endorsement Hyun has taken in the country, having done so for telecommunications company Smart Communications last May.

BENCH's CEO Ben Chan stated about Hyun's appointment: "We feel it is the right time now to launch it because he brings a lot of positivity which we need at this time of pandemic. If Hyun Bin can bring a smile to some people, then that in itself is already something good."

Speaking to Inquirer, Hyun said that he is happy that fans in the Philippines loved his previous series, "Crash Landing on You".

"When I go to the Philippines, I would like to take the time to express my gratitude by meeting with my Filipino fans first," he said.

(Photo Source: Bench Instagram)