Huang Zitao appointed as brand ambassador for Kappa
8 Aug – Chinese singer-songwriter and pop idol Huang Zitao (aka Tao) has recently been appointed as the brand ambassador of sportswear brand, Kappa.
As reported on Taiwan News, it was announced by the brand's company, China Dongxiang, that they will collaborate with the singer to launch a branding campaign, "I make my own trend".
"We believe that the image of Huang Zitao, as a fashion trendsetter who always pursues breakthroughs, is in line with Kappa's brand value.
"We look forward to the new insights and surprises to be brought by this collaboration, demonstrating our brand's character of "Self, Color, Sports" and together creating greater brand value for Kappa," said CEO Zhang Zhiyong.
The company also stated that the campaign calls for like-minded trend-setters to create "unlimited possibilities of the future together".
(Photo Source: Huang Zitao Instagram)
