Hari Mari, Untuckit Partner on Co-Branded Flip-Flop

Jean E. Palmieri

24 February 2025 at 3:37 pm·2-min read

Untuckit has inked its first footwear collaboration deal.

The New York-based men’s and women’s apparel brand, known for its shirts meant to be worn untucked, has signed a deal with Hari Mari for a special flip-flop.

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The Untuckit x Hari Mari shoes feature soft, water-resistant nubuck leather straps lined with MemoryFoam and a pebbled nubuck leather footbed. The flip-flops offer arch support and a cupped heel for proper foot positioning along with a durable, crepe-textured, non-marking rubber outsole for grip. The footbed features Untuckit’s colors and logo and Hari Mari’s patented MemoryFoam Toe post.

Each pair comes in a special box featuring a haiku about the collaboration that reads: “A comfortable truth: flip-flops are just untucked shoes. Try them on and see.”

“We’re excited to partner with Hari Mari to create a product that perfectly aligns with the Untuckit lifestyle — relaxed, stylish, and versatile,” said Chris Riccobono, founder of Untuckit. “These flip-flops bring together the best of both brands, delivering a truly unique product precisely created and crafted for our customers.”

“Collaborating with Untuckit has been an incredible experience,” added Jeremy Stewart, founder and chief executive officer of Hari Mari. “By combining our expertise in comfort with their expertise in craftsmanship and their signature style, we’ve created a flip-flop that feels as good as it looks.”

The Untuckit x Hari Mari flip-flops will retail for $90.00 and will be sold on the Untuckit website as well as in some of its retail stores starting on March 4, 2025.

Untuckit was founded by Riccobono and CEO Aaaron Sanandres in 2011 and now offers pants, sweaters, sport coats and other lifestyle products for men as well as shirts, dresses and jackets for women.

Dallas-based Hari Mari was created by Jeremy and Lila Stewart in 2012 annd is known for its MemoryFoam Toe which eliminates the discomfort of traditional flip-flops.

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