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The Greatest Super Bowl Shoe Commercials of All Time: From Nike’s 1993 ‘Hare Jordan’ to Skechers’ Snoop Dogg Ad

Let’s face it: Sometimes, Super Bowl ads make for better TV viewing than the big game itself.

Ahead of the Super Bowl LVIII on Sunday, FN takes a look back at the best shoe commercials in the sporting event’s history. From Skechers’ Mr. Quiggly to Bugs Bunny and Michael Jordan, here are some of our favorites:

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Nike’s Announcers Commercial — Super Bowl 1990

Nike's Announcers Commercial — Super Bowl 1990
Nike’s Super Bow Commercial, 1990

Well-known sports announcers give their takes on sports stars, such as Bo Jackson and Michael Jordan, while messages from Nike appear on screen encouraging watchers to buy their shoes. Watch here.

Nike’s “Hare Jordan” Commercial — Super Bowl 1992

Nike's Super Bowl Commercial, 1992
Nike’s Super Bowl Commercial, 1992

Michael Jordan has been the star of many Super Bowl ads, but this was one of his most memorable — Bugs Bunny joined the hoops star on the court in the spot. Fun fact: The two teamed up again four years later in the movie “Space Jam.” Watch here.

Tommy Hilfiger’s Michael Richards “Have Some Fun” Commercial — Super Bowl 1998

Tommy Hilfiger's Super Bowl Commercial, 1998
Tommy Hilfiger’s Super Bowl Commercial, 1998

During the height of “Seinfeld” fame, Michael Richards — and his unusual brand of humor — made an appearance in Mr. Hilfiger’s spot. It got mixed reviews at the time, but there sure was a great shoe shot. Watch here.

Reebok’s Terry Tate Office Linebacker Commercial — Super Bowl 2003

Reebok's Super Bowl Commercial, 2003
Reebok’s Super Bowl Commercial, 2003

The first in a series, this short film featured Lester Speight as a football linebacker who metes out pain to those in the office who aren’t obeying policies. Watch here.

Under Armour’s Athlete Training Commercial — Super Bowl 2008

Under Armour's Athlete Training Commercial — Super Bowl 2008
Under Armour’s Super Bowl Commercial, 2008

The athletic brand launched its first cross-training sneaker with a bang. The 60-second spot, estimated to have cost $5 million, debuted the company’s “New Prototype” campaign. The ad, which got mixed reviews, featured a score of celebrity athletes and loud music, all to support the tagline “The Future is Ours.” Watch here.

Skechers’ Kim Kardashian Commercial — Super Bowl 2011

Skechers' Kim Kardashian Commercial — Super Bowl 2011
Skechers’ Super Bowl Commercial, 2011

Never one to stay behind the scenes, Kardashian is back at the Super Bowl this year with a new T-Mobile ad. In it, the reality star pokes fun at herself and her selfie-obsessed life. Four years ago, she made an equally big splash for Skechers ShapeUps in a steamy spot. The style was later discontinued after it came under scrutiny for its claims that it toned the body. Watch here.

Skechers’ Dog Racing Commercial — Super Bowl 2012

Skechers' Dog Racing Commercial — Super Bowl 2012
Skechers’ Super Bowl Commercial, 2012

The spot starred Mr. Quiggly, the adorable bulldog who sported Skechers’ GoRun shoes and emerged victorious in a competitive dog race full of bigger contenders. (Skechers got an earful from animal rights activists, who said dog racing harms animals, but this year’s GoDaddy ad, pulled yesterday, got a ton more criticism for its mistreatment of dogs.) Mark Cuban also made an appearance, but the pup stole the spotlight. Shortly after, the bulldog racked up more major buzz during an appearance at FN Platform. Watch here.

T-Mobile’s Restricted Bling Commercial — Super Bowl 2016

T-Mobile's Drake and Timberland Restricted Bling Commercial — Super Bowl 2016
T-Mobile’s Super Bowl Commercial, 2016

Granted, this is not a shoe company. But one glance at Drake and his moves in classic 6″ Timberlands, and we decided it was worth including. Watch here.

Skechers’ Snoop Dogg and Martha Stewart Commercial — Super Bowl 2023

Skechers' Snoop Dogg and Martha Stewart Commercial — Super Bowl 2023
Skechers’ Super Bowl Commercial, 2023

The footwear brand’s commercial during Super Bowl LVII starred Snoop Dogg as the lead as he walked through a day in his life wearing Skechers’ Slip-ins as he relaxed on a private jet, performed on stage and coached a youth football league, including Tony Romo in his youth football league. Martha Stewart joined him at the end of the 30-second clip. Watch here.

super bowl style, Larry Csonka, Dolphins
super bowl style, Larry Csonka, Dolphins

From the Archives: Super Bowl Style Through the Years

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Launch Gallery: From the Archives: Super Bowl Style Through the Years

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