French Clothing Brand Ba&sh Teams with Saysh on a Limited-Edition Sneaker in Time for Paris Olympics
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With the Olympics just two months away, the French women’s clothing brand Ba&sh is in the mood to move and has teamed with the women’s sneaker specialist Saysh on a limited-edition style called Saba.
The Saysh x Ba&sh collaboration will launch on July 9, and come in two colors, terracotta, a brownish-red similar to the color of clay tennis court, and vibrant green. The sneakers are priced at 195 pounds.
Saysh co-founder Allyson Felix is an 11-time Olympic medalist and a member of the International Olympic Committee.
Barbara Boccara and Sharon Krief, co-founders of Ba&sh, said their clothing brand is about “energy, confidence, and joy,” which is why connecting with Saysh, and Felix, felt like a natural move.
“It’s been special to partner with such a standout woman who exemplifies those qualities on and off the track … and to bring Saysh to more Ba&sh women,” they said.
The sneakers combine “1990s influences and 1970s style in a design that’s made for the city,” according to Boccara and Krief.
They’re sold in a specially designed box with a matching pouch. The swirling infinity symbol appears on the sole, representing “both the universe of possibilities open to women and the osmosis between Saysh and Ba&sh.”
The sneakers feature the Saysh Eva sole, which is light, flexible and cushioned. She shoes’ suede inserts are certified by the Leather Working Group (LWG GOLD), which promotes a responsible leather manufacturing process.
The use of recycled mesh on the upper, and recycled polyester for the lining, is meant to encourage the reuse of materials and reduces the ecological footprint. “Born to move,” the slogan of the collaboration, appears on two pairs of socks in the Saba colours.
Felix co-founded Saysh with her brother Wes Felix to fill what she saw as a gap in the market for sneakers designed specifically for women’s feet. The siblings have built a lifestyle brand on their unique designs, and run their company with the aim of empowering female customers and employees alike.
As reported, Saysh has a Maternity Returns Policy to support women’s changing shoe sizes during pregnancy, and a customer community called Saysh+, which offers various perks, virtual events, and run clubs.
“All that matters is that when we encounter challenges, we understand how to push through, learn from these tests and, when we can, use our voice to encourage each other to question the status quo and ourselves,” said Felix.
“And there’s no reason not to wear something that makes us feel and look good while we’re doing it,” she added.
The Saba Sneaker will be sold on ba-sh.com and in selected Ba&sh stores, stockists and department stores.
Ba&sh is sold in more than 70 countries, including in Europe, China and North America, and has more than 320 stores. Investors include L Catterton, Groupe Arnault and the French firm HLD. In 2022, the label achieved 310 million euros in revenue, up 22 percent on the previous year.
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