Farm Rio Releases Its Second Skiwear Collection
Farm Rio, the Brazilian fashion brand, is getting ready to unfurl its second ski collection.
The 11-piece collection, which launches Friday, features puffer jackets, pants and jumpsuits that have high-performance Graphene fibers and recycled polyester for insulation. Prints are combined with windproof and waterproof material that is warm, breathable and designed for temperatures as low as 14 degrees Fahrenheit.
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Pieces also have zip pockets, adjustable hoods and removable buckle belts.
An image from Farm Rio’s skiwear collection.
The ski collection retails from $345 to $615. The collection and prints are designed in Rio de Janeiro and are produced by selected manufacturers worldwide. The collection will be sold in Farm Rio stores and on its website.
“The debut of our first skiwear collection last year was a significant milestone for Farm Rio, and we’re delighted by the positive response from our customers,” said Katia Barros, the brand’s founder and creative director. “The vibrant colors and prints seamlessly complement the ski experience, adding a touch of joy to both the days on the slopes and the après-ski moments.”
She added about the new collection: “As we unveil the Farm Rio ski collection, we celebrate the seamless blend of our vibrant prints with the thrill of the slopes. Our ethos of dressing in happiness finds its enchanting expression in winter, where the contrast of gray days and pristine snow becomes a canvas for our distinctive colors.”
Farm Rio’s winter campaign, that includes the skiwear collection, was shot in Ushuaia, Argentina.
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