Famous Chinese poster designer apologises for plagiarism for "Evangelion" poster

17 Jan – Beijing Zhu Ye Culture Studio recently apologised to French visual artist Nico Delort, after it was accused of plagiarising the latter's work in the creation of its "Evangelion: 3.0+1.0 Thrice Upon a Time" poster for mainland China.

As reported on Sohu, on 15 January, the studio, which was responsible for coming out with the poster, stated that the studio did have improper use of materials, lack of authorisation from overseas illustrators and lax review within the team.

It is understood that the posted was designed by Huang Hai, who himself is renowned for his movie poster designs, including the Chinese versions of "My Neighbour Totoro" and "Spirited Away", as well as movies like "The Grandmaster" and "The Sun Also Rises".

At present, the studio stated that they are trying to get in touch with Delort, hoping to apologise to him and pay him a compensation for his economic losses. At the same time, the studio has also communicated with their Japanese partner to return all poster design fees, and apologise to fans for such disappointment.

Delort was recently informed about the similarity between his poster for "Where the Wild Things Are" with the mainland poster for the Japanese anime movie, stating that the studio actually sampled his poster and clone-stamped the clouds.

"What a shame. I don't think I am going to be able to do much about it, but thanks for notifying me," he said.

The Huang Hei poster (left) was accused of plagiarising Nico Delort's work (right)
The Huang Hei poster (left) was accused of plagiarising Nico Delort's work (right)

(Photo Source: Guancha, Hypebeast)