Exclusive: Kourtney Kardashian-Barker Announces a Lemme-Erewhon Juice Collab

Kourtney Kardashian-Barker is no stranger to opting for the healthier options on the menu, so when the opportunity arose to collaborate with popular supermarket Erewhon, it was a no-brainer. “Collaborating with Erewhon was such a natural decision for me. Not only is it one of my favorite wellness destinations, but they also carry Lemme in all of their stores,” Kardashian-Barker tells Hypebae, speaking exclusively about the new collab.

The reality star and entrepreneur first launched Lemme, a line of vitamins and supplements, in September 2022. The brand was inspired by the wellness journey she embarked on after the birth of her first child. Since then, the brand has released a series of vitamins to support sleep, bloating, hair, skin and nail health, to name a few.

The wellness brand's latest venture is a purple-colored Erewhon juice, packed full of nutritious ingredients. The beverage is a mix of pitaya blue spirulina, maple syrup, lavender, custom probiotics, sea moss, coconut milk and almond milk. Kardashian-Barker credits specifically sea moss, probiotics and almond milk as a part of her daily diet.

A series of trial juices were created as the Lemme and Erewhon teams worked together to come up with the final result. “We tested so many different variations to make sure it was not only delicious but also packed a nutritional boost,” Kardashian-Barker tells us. She also explains that the process of creating the signature juice was her favorite part of the partnership with Erewhon.

The custom Lemme juice is now available at all Erewhon locations for $17 USD.

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