Ethan Holliday Makes History as Adidas’ First-Ever Baseball NIL Athlete
Ethan Holliday, one of the most exciting baseball prospects in recent memory, is now an Adidas athlete.
Adidas announced it has signed Holliday, a 6-foot-4 infielder who plays for Stillwater High School in Oklahoma, making him its first-ever name, image and likeness (NIL) athlete. He is the son of Major League Baseball great Matt Holliday and brother to Jackson Holliday of the Baltimore Orioles, who is also an Adidas athlete.
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“Signing with adidas was a no-brainer,” Ethan Holliday said in a statement. “Seeing my brother sign with Adidas as a young player was special for our family, so to now have this opportunity myself is incredible. I’m honored and thankful, and I truly believe working with Adidas will help me take my game to the next level and reach the goals I’ve set for myself.”
Adidas confirmed the rising prospect will its latest cleat innovation, the Adizero Edge+, which it explained was designed for speed and agility. The cleats are built with the brand’s energy-returning Lightstrike Pro cushioning underfoot, as well as synthetic and textile uppers and synthetic outsoles with TPU cleats. They retail for $200 and are available now via Dickssportinggoods.com.
He is now part of a star-studded roster of professional baseball talent that includes Julio Rodriguez, Trea Turner, Corey Seager, Teoscar Hernandez, Anthony Volpe and others.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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