Emily Ratajkowsi Soaks Up the Sun in Palm Springs for Kurt Geiger’s Latest Campaign
Emily Ratajkowsi returns to her starring role in Kurt Geiger’s latest campaign.
According to the UK footwear and accessories brand, its spring 2025 campaign, dubbed “Kurt’s Motel,” is shot by photographer Laura Coulson in Palm Springs, Calif. for a sun-drenched, mid-century getaway inspired by the glamorous vacations of the 1950s and ‘60s.
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In a series of images and videos, Ratajkowsi can be seen in the brand’s latest shoe and bag offering. For its footwear assortment this spring, Kurt Geiger is focusing on statement-making shoes, including the 1960’s-style Chelsea scarf platform with a stripey espadrille heel or the ombré pom-pom ankle tie stiletto.
The collection includes everything from studded gladiator sandals to flatforms and moccasins with pom-pom details, the brand said. Also new for spring/summer is the Islington runner, a sleek retro style sneaker that comes in mix-and-match metallics, animal prints and sun-drenched candy colors.
As for bags, the company is utilizing a vibrant retro color palette with pops of turquoise and coral alongside hints of more mellow brown and yellow. This can be seen in the signature Kensington flap bag, which is reinvented with styles featuring a giant ombre chain, a demure top handle alongside pieces adorned with a kaleidoscope of sequin flowers or jewels, strawberry-strewn blue and white tweed, pink patterned crochet or whip-stitched yellow print denim. The Kensington shopper, which comes with a detachable clutch, has also been retooled in wooden beads.
Summer accessories are also featured in the campaign, including metallic strawberry leather bag charms, psychedelic, tropical or paisley print swimwear, patterned kaftans and bucket hats, oval and cat-eye sunglasses and colorful gold jewelry.
“Summer has arrived at Kurt’s Motel bringing Palm Springs vibes and Kurt Geiger glam,” Rebecca Farrar-Hockley, chief creative officer of Kurt Geiger, said in a statement. “This season I’m beyond excited to unveil a collection for the woman who, like Emily, knows who she is, knows what she loves, and dresses to be seen. In true Kurt Geiger style, the joy-filled embrace of color plus the bold yet intricate detailing turns every bag and every pair of shoes into an unforgettable statement.”
The spring 2025 collection, which retails between $45 and $395, is now available both online and in stores globally.
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