Echo New York Celebrates 100th Anniversary With Charitable Scarf Collection
Echo New York is celebrating its 100th anniversary with a large-scale, charitable collaboration.
The accessories design and manufacturing company is kicking off its anniversary celebration on Wednesday with the first release of its charitable scarf collection, created in collaboration with 100 creators across industries like fashion, art, design, architecture and photography.
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“We started with scarves and feel like scarves are this sort of beautiful vehicle for incredible art, for great design and for personal expression,” said Charlie Roberts, Echo’s president and chief revenue officer. “They’re often timeless and can really communicate a lot about who you are as a creator, but also as a person when you’re wearing one, so I think the idea here was to celebrate all of that — celebrate great quality and highlight a lot of what’s been at the very core of what we’ve done for a long time.”
Echo New York teamed with fashion photographer and Sartorialist founder Scott Schuman to curate the 100 collaborators. Each creator designed their own unique print for the 35-inch silk scarf and chose a charity to donate proceeds to.
For the first drop, Echo New York is working with creators like writer and doctor Laura Kolbe, poet Matteo Maresi, fashion illustrators Daria Reina and Richard Haines, lifestyle editor Bandana Tewari, fashion designer Aaron Potts, and artists Alexandra Grounds and Roberto Bonanomi. The creators’ scarves will be giving back to charities such as the National Network of Abortion Funds, USA for UNHCR, the Peter Pan Foundation, the Transgender Legal Defense & Education Fund, Jan Sahas, the Hetrick-Martin Institute and Free Arts New York.
“Everyone that we’ve chosen and who is a part of the project is incredibly passionate about whatever thing they do,” Roberts said. “They bring a sort of unique perspective on that — whether they’re a dancer or a poet or a photographer or a fine artist or whatever it might be — all of them have a sort of personal, unique approach and they bring just tons of themselves to their art. That I think has been a through line of everyone we’ve worked with. What ends up being really cool is you see that in the scarves because they’re all completely different in so many ways and that’s because of the creators and the passions they have for whatever it is they do.”
Echo New York’s anniversary scarf collection will be released in drops over the next year on its website, with the first drops scheduled for Wednesday, October and the holiday season. Each scarf will be priced at $195, with $100 from each sale being donated.
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