Dolce Vita Expands Horizons and Launches Innovative New App
This week, Dolce Vita, the footwear and lifestyle brand, launched an app to elevate the customer experience and provide access to exclusive products, behind-the-scenes content, and special brand perks.
Since 2001, the Dolce Vita brand has been dedicated to providing customers worldwide with bold, stylish, and accessible designs. The brand is known for its modern interpretations of classic silhouettes, commitment to inclusivity, and expanding product line, which now includes a wide-calf category. With a growing retail presence, strong e-commerce platform, and engaged customer community, Dolce Vita is redefining modern footwear for the next generation.
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As a leading direct-to-consumer (DTC) brand, Dolce Vita has achieved a significant milestone with the launch of its new app. This launch is part of an ongoing strategy to broaden the brand’s reach and strengthen its relationship with its loyal customer base.
“We are so excited to take this next step in our growth and offer our community yet another way to engage with Dolce Vita,” said Kerry Norlin, President of Dolce Vita. “As our DTC business continues to grow at an incredible pace, community remains at the heart of our journey. The app gives our customers exclusive access to product launches, behind-the-scenes content, updates on our stores, and even curated Spotify playlists. It’s all about making the shopping experience seamless, personal, and accessible anytime, anywhere.”
Over the past year, Dolce Vita has grown significantly, opening new stores in key locations such as New York’s Soho, Los Angeles’ Melrose Place, Chicago’s Wicker Park, and Miami’s Design District. These retail expansions build on the brand’s recent introduction of its widely celebrated wide-calf product category, which has been enthusiastically embraced by customers.
Dolce Vita app users will have first access to new products and exclusive content, and loyalty program members will receive enhanced benefits. These perks include free ground shipping for orders over $100, early access to sales, exclusive birthday discounts, and entry to private online sales. Additionally, app users will have priority access to limited-edition drops of exclusive spring styles before the general release on the Dolce Vita website.
Some highlights of the app include exclusive 24-hour early access to limited-edition styles, behind-the-scenes photos and videos from photo shoots and brand events, free ground shipping on orders over $100 and priority access to new launches, store updates, sales, and exclusive birthday discounts.
Best of all the app provides customers with a personalized, behind-the-scenes brand experience, including curated Spotify playlists, photoshoot content, and sneak peeks of new store openings.
The Dolce Vita app is now available for download on both iOS and Android devices.
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