Social media content has quickly become a main source for shopping inspiration. A casual scroll turns into adding items to a cart, and suddenly your wardrobe is a carbon copy of that Insta It Girl you love to follow. I'm not mad at it, after all this is how I was first introduced to Cult Gaia. The Los Angeles-based brand created last year's affordable it-bag, the summery yet architectural Ark bag (perfect for seaside vacations, pool hangs, and sunset jaunts around town.) If you don't already own a Cult Gaia bag, I know you've been thinking about it since they popped up on your feed.