Cruelty free brands to shop - as approved by Cruelty Free International

·Shopping writer
Cruelty Free International approve certify if brands across the globe do not test on animals through their Leaping Bunny programme [Getty]

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There has been a major shift in consumers shopping cruelty-free products, which do not test on animals, whether it is cleaning products or beauty and skincare alternatives.

In over the last year Google Trends has seen a spike in searches for cruelty free, cruelty free make-up and cruelty free brands, including questions on whether specific brands do not test on animals.

Cruelty Free International - the body who approve cruelty free brands with the recognised gold standard under the Leaping Bunny programme - has revealed 1 in 3 women prefer to buy products that do not test on animals.

Discussing the process to certify a brand, Cruelty Free International says: “Cruelty Free International Leaping Bunny approval is the globally recognisable gold standard for cruelty free products.

“In order to obtain and maintain Leaping Bunny approval, a brand must demonstrate that it operates a fixed cut-off date and makes thorough checks of its entire supply chain right down to raw materials and ingredients and involving all suppliers.

“Leaping Bunny brands must also agree to regular independent audits to show continued compliance with Leaping Bunny criteria.”

What brands are cruelty free?

Cruelty Free International have a long list of Leaping Bunny approved brands across cosmetic, household, animal and home sections, which include everything from fragrances, to cleaning products, baby buys, car fresheners, furniture polish and much more.

Beauty and skincare

100% Pure


3rd Rock Essentials

Burt’s Bees




Lime Crime

Skinny Tan

Paula’s Choice

Neal’s Yard

Nakin Skincare

Liz Earle

B. Cosmetics

The Body Shop


Molton Brown

Lucy Bee

The Cheeky Panda

The Co Op




Daddy Van’s

Aspen Clean

Kis Clean


Sprouts Farmers Market

Common Good and Co

Dr Bonner

Friendly Organic

For the full list of brands, go to Cruelty Free International.

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