Courrèges Names Chief Marketing Officer

PARIS — Courrèges has hired a chief marketing officer as its international expansion gathers speed.

Therese Lundström, whose CV includes stints at Dries Van Noten and Givenchy, joined the French house in August. In the newly created role she oversees the brand’s marketing, press and communications strategies, reporting to chief executive officer Adrien Da Maia.

More from WWD

Since joining the Space Age label in 2020, Da Maia and creative director Nicolas Di Felice have steered a brand revival that has made the brand popular with celebrities including Marc Jacobs, Bella Hadid and Beyoncé, who wore a custom Courrèges look on the opening date of her Renaissance World Tour.

“The appointment of Therese to the position of CMO marks a decisive step for the international expansion of the house of Courrèges. Her global and innovative vision of current challenges in the marketing field is perfectly aligned with the modern storytelling of Courrèges developed by Nicolas Di Felice,” Da Maia said in a statement.

A graduate of Paris ESLSCA Business School, Lundström previously served as communications director at Dries Van Noten, following several years at Givenchy overseeing corporate image and global media.

After opening boutiques in Paris and New York City, Courrèges is expanding in Asia.

It recently opened a shop-in-shop at the Shinsegae Gangnam department store in Seoul and in August launched its official flagship on Tmall Luxury Pavilion ahead of Chinese Valentine’s Day, as part of a push to attract digitally native Gen Z fashionistas to the brand.

Courrèges is owned by Artémis, the private investment arm of France’s Pinault family. Artémis is the majority shareholder of luxury group Kering, which owns brands including Gucci, Saint Laurent and Balenciaga, and also holds a majority stake in Giambattista Valli.

Best of WWD

Click here to read the full article.