You Could Win a Trip to the Brightest Place on Earth — How to Enter

Peet's Coffee is sending one lucky traveler and a guest to Svalbard, Norway, to celebrate the launch of its brightest blends.

Svalbard, Norway
Svalbard, Norway

Peet's Coffee is looking to send two lucky travelers to the brightest place on earth to celebrate the launch of its new — and brightest — brews.

The coffee brand just dropped its Bright Collection, which includes two new blends, Sun Catcher and Off the Grid, the company announced Thursday, noting that the blends took a full two years to perfect. The Sun Catcher blend uses beans from Brazil and Kenya, while Off the Grid blends together beans from Colombia and El Salvador. 

And to honor these fantastic-sounding roasts, Peet's teamed up with influencer Cecilia Blomdahl to host a trip to Svalbard, Norway, during the Midnight Sun Season, when the sun doesn't set for several weeks.

The grand prize winner will get the chance to head to Norway August 17-22 bring a plus-one with them.

Four first-prize winners will receive the brand's giveaway kit, which includes the Collection coffee, a Peet's hat, a travel mug, a GoSun Brew travel coffee maker, a GoSun 144Wh PowerBank, and a portable phone power bank to fuel all their adventures. (The grand prize winner will also receive the swag-filled giveaway kit.)

"For me, coffee isn't just a beverage, it's a source of joy and a morning ritual I look forward to," Blomdahl shared in a statement. "Partnering with Peet's Coffee to offer this extraordinary trip to Svalbard, an island close to the North Pole, celebrates our shared passion for exploration, discovery, and of course, great coffee. I'm excited to share the beauty of Svalbard with the lucky winner, embracing every moment and enjoying the Bright Collection amidst the awe-inspiring Arctic scenery."

The contest is open now at and runs through June 28, so make sure to submit your entry ASAP. You might even want to make a cup of coffee while you do it.

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