Coco Gauff Brightens Up the 2024 Australian Open With Colorful New Balance Coco CG1 Shoes
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To compete in the Australian Open 2024 on Friday in Melbourne, tennis player Coco Gauff donned her signature model New Balance Coco CG1 tennis shoes. The player, dressed head-to-toe in New Balance, won her 10th consecutive Grand Slam match, beating Alycia Parks 6-0.
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The Coco CG1 tennis shoes, Gauff’s first signature sneaker, originally designed in a more muted all-white color scheme, have been relaunched in a new “Primary Power” colorway and include shades of red, yellow and blue. The shoes feature a full-length Ndurance outsole for added durability in high-wear areas, NDure upper technology, a non-marking outsole and a herringbone-pattern outsole for added traction during lateral movements.
Influenced by traditional basketball sneaker silhouettes and aesthetic values from the early 90s, the Coco CG1 was created as a reflection of Gauff’s own style identity and her history of top performance within the sport.
$169.99
In addition to her new shoes, Gauff sported one of two New Balance ensembles. Both looks, designed as a crop top and skirt set, are dyed in bright shades of yellow and navy with reverse contrast stitching on each. The top, adorned with a New Balance logo in the top left corner, features a quarter-sip detail down the center front. Each skirt hem also features an exposed elastic and mesh waistline insert, resulting in a criss-cross pattern across the wearer’s waistline.
Gauff, an American professional tennis player from Atlanta Georgia, has won seven WTA Tour singles titles, including a major at the 2023 U.S. Open and eight doubles titles. The athlete additionally has career-high rankings of world No. 3 in singles and of world No. 1 in doubles by the Women’s Tennis Association.
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