A Closer Look at Pantone’s 2024 Color of the Year Peach Fuzz Collaborations: Cariuma, Motorola and More Peachy Releases
Next year is about to get peachy, thanks to Pantone.
Following the announcement of Pantone’s 2024 Color of the Year on Thursday — the chosen shade was Peach Fuzz (officially known as Pantone 13-1023) — the Pantone Color Institute also unveiled new collaborations with different companies, ranging from electronics to sneakers.
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Motorola launched Peach Fuzz versions of its flip Razr 40 Ultra and Edge 40 Neo cell phones. Both received a vegan leather finish to match the color of the moment and are available for purchase starting at $699.99 on Motorola’s website. Shipping will begin Tuesday.
Ultrafabrics, whose clients include Fitbit, Jaguar Land Rover, McLaren, and other luxury brands, is partnering with Pantone for the second year. The company announced the creation of The Nest, a collection inspired by the Color of the Year, which will be unveiled at the beginning of 2024. The Nest will include high-performance fabrics “nestled between pink and orange,” according to the company.
Launching on Friday, Brazilian footwear brand Cariuma will release three sneaker styles — Oca Low Canvas, Oca Low Premium Leather and Salvas — featuring the Peach Fuzz shade. For every pair of sneakers purchased, the brand promised to plant a pair of trees in the Brazilian rainforest as a part of their environmental restoration program.
The Pantone Color Institute also partnered with Polaroid, creating i-Type color films Peach Fuzz frames, and with Spoonflower, unveiling a collection of wallpaper, fabric and home decor with original designs by Dani Dazey, Janine Lecour and Holli Zollinger.
Other companies joining the Peach Fuzz bandwagon are DSM-Firmenich, Tealeaves, SBS Cosmetics and Ruggable.
Peach Fuzz is considered a “warm and cozy shade” that “highlights our desire for togetherness with others and the feelings this creates,” according to a statement shared by the institute. The shade was preceded by Viva Magenta, Pantone’s 2023 Color of the Year.
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