Che Sayang Kitchen bested huge contenders to win TikTok Creator of the Year

12 Aug - Another engineer-turned-cooking influencer won Creator of the Year as Qayyum Halid aka Che Sayang Kitchen won the accolade at the TikTok Awards Malaysia 2024.

The content creator bested other big contenders including Ryan Bakery, Sofyank and even Sofea Shrea to win in the category at the event held at the KL World Trade Centre.

"I thank all the voters. It felt impossible to achieve this, but thanks to doubled efforts, this was all made a reality," said the content creator, real name Qayyum Halid.

The data engineer hailing from Perak had a similar history as the celebrated content creator Khairul Aming, in that he had faced various failed attempts at a career in business before finally making it in content creation.

His "2-Minute Recipe" videos attracted the attention of many social media viewers, enabling him to gain 742,000 followers on Instagram and 2 million followers on TikTok.

Prior to winning the accolade, he was awarded Best National Food Influencer at the KNKV Viral Award 2024 earlier this year.

Qayyum won Best National Food Influencer at KNKV Viral Award 2024
Qayyum won Best National Food Influencer at KNKV Viral Award 2024

(Photo Source: KNKV Viral Award, Utusan)