Cardi B Stars in Skims’ Cotton Collection Campaign
Cardi B is the star of Skims‘ latest campaign. The Grammy award-winning rapper and businesswoman can be seen modeling minimalist styles from the brand’s cotton collection, which launched on Monday.
“I’ve always loved the Skims Cotton Collection,” Cardi B stated in a press release. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”
More from WWD
Skims Opens Dedicated Shop Inside Saks Fifth Avenue Flagship
Paul Mescal, Xiao Zhan Front New Gucci Campaign Dedicated to Signature Horsebit 1953 Loafer
Shot by photographer and artist Vanessa Beecroft, the campaign images showcase Cardi B in a minimalist beige background, with the Skims pieces contrasting her long maroon-colored tresses.
An accompanying campaign video shows the rapper wearing the brand’s cotton rib tank ($36) and soft lounge boxers ($36) in a limited-edition marble shade. She turns to the camera and says the brand’s famous tagline “Everybody’s wearing Skims. Are you?”
Cardi B is often known for embracing high-fashion ensembles. In July, the rapper was seen wearing a slew of avant-garde outfits during Paris Fashion Haute Couture Week, including a Schiaparelli wool-tendril coat.
Earlier in October, Skims tapped a number of celebrities, including Coco Jones, Nelly Furtado, Kim Cattrall and more, to model the brand’s signature shapewear, loungewear and underwear pieces.
Launch Gallery: Skims 'Best of' Campaign Featuring Kim Cattrall, Coco Jones and More, Photos
Best of WWD
