Brooks Says It Was the Top ‘Adult Performance Running Shoe Brand’ in US in 2024, Led Specialty Channel in Q4

Stephen Garner

6 February 2025 at 1:22 pm·2-min read

Brooks wrapped up 2024 with record global revenue.

According to the Seattle-based performance running brand, reported revenue was up 9 percent year-over-year, fueled by growth in every region and channel. This outcome marked eight consecutive years of growth for the running brand, which delivered a 13 percent compound annual growth rate over that horizon.

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Brooks noted that its global expansion efforts drove strong 2024 results in EMEA, where the company grew two and three times the pace of the performance running market growth rates in France and Germany, respectively. In APLA, Brooks grew 228 percent year-over-year in China, the second largest running market in the world.

According to data from Circana cited by Brooks, the brand maintained its position as the No. 1 adult performance running footwear brand in U.S. national retail for the third consecutive year. The brand also led the U.S. specialty retail channel throughout Q4, with a 19 percent year-over-year increase.

Brooks also cited that all of its core footwear franchises introduced new versions in 2024 for the first time since 2021, driving active full-price sales up 12 percent as consumers reacted favorably to the robust pipeline of fresh product, the company noted.

The Ghost and Adrenaline GTS led sales for the brand and together commanded more than 10 percent market share in U.S. retail for performance running footwear sold in the year, Brooks said. Ghost Max global revenue increased 203 percent in the new style’s first full year, helping to drive growth and add dimension to the popular Ghost franchise.

“The sun is shining on the performance running category, and we continue to welcome new people into the sport and our brand,” Dan Sheridan, chief executive officer of Brooks said in a statement on Thursday. “The Brooks team has never been better at crafting best-in-class running gear and experiences and then connecting with runners and active people in their health and wellness journeys.”

These results come just one day after Brooks announced it had expanded its global headquarters in Seattle.

For its new home, Brooks has taken over the new five-floor CornerStone building in the city’s Fremont neighborhood. The new space is located just across the street from Brooks’ current offices at Stone 34. Now, Brooks’ global headquarters now spans two buildings, occupying roughly 250,000 square feet of commercial space.

Brooks stated this expansion supports its growing employee base, which has doubled in size since relocating from Bothell, Wash., to Seattle in 2014. The company confirmed the HQ now supports more than 500 Seattle-based employees.

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