It was quite a crazy sight, with fans -- guys and girls between the age of 14 and 25 -- in near hysteria, shouting their idol's name repeatedly from all three floors of the Shoppes.
One teenage girl was even seen carrying a small electronic flashing banner with the words "Xiao S".
In town to grace the opening of leading Taiwanese fashion label iRoo's (pronounced ee-row) flagship store and fashion show, the animated host was treated to a royal reception.
With 80 retail stores in Taiwan, iRoo's three latest collections — City, Casual and Party, targets young females and executives aged 25 to 45.
Xiao S, who hosts the popular Taiwanese variety-comedy talk show KangXi Lai Le, was appointed the brand's ambassador in June.
Dressed in a cream-coloured elegant chiffon dress, the 34-year-old actress/singer/host looked every bit the star.
"I like iRoo because it is not only fashionable but what's important is that it can be worn out on a day-to-day basis and still look fashionable, even if it's debuted on the runway," said the mother of three.
"A woman's wardrobe must always have a pair of jeans, t-shirts and something elegant (like what I'm wearing)" she added.
Spoken like a true star.