BLACKPINK's Lisa announces new company, LLOUD

Heidi Hsia

13 February 2024 at 10:25 pm·1-min read

14 Feb - BLACKPINK's Lisa recently announced that she has started her own management company called LLOUD.

Announcing the good news on Instagram, the singer, real name Lalisa Manobal (born Pranpriya Manobal), posted a black and white photo of herself and wrote, "Introducing LLOUD, a platform to showcase my vision in music and entertainment."

"Join me on this exciting journey to push through new boundaries together," she added.

On its website, LLOUD stated, "At LLOUD, our passion as an artiste management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music."

It is noted that Lisa previously renewed her contract for group activities with YG Entertainment as part of BLACKPINK, but did not proceed with the label for individual activities.

(Photo Source: Lisa IG)

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