BLACKPINK's Jennie Stars In Calvin Klein's New Campaign

Pranjal Jain

28 February 2024 at 6:00 pm·1-min read

Calvin Klein has been on a roll, enlisting our favorite superstar celebrities as brand ambassadors for their spring campaign. From the viral Jeremy Allen White campaign to the enigmatic Idris Elba, most recently, the brand tapped Jennie from BLACKPINK for their latest campaign.

Photographed by famed fashion photographer, Mert Alas, the campaign captures Jennie lounging in the iconic Calvin Klein underwear and posing in items from the new denim collection. The images are presented in the classic Calvin Klein black-and-white style, with Jennie's looking directly and alluringly in the camera across shots, transfixing viewers with her popstar charm.

The new campaign presents the refreshed underwear collections: "Intense Power," "Modern Cotton" and "Minimalist with Lace" and a new denim line. The intimates range boasts bolder logos, fabric innovation that prioritizes softness and comfort and seductive silhouettes. The Jeans collection brings timeless styles such as a straight leg jean, trucker jacket and denim mini skirts and shorts back to the forefront.

You can shop the collection and peruse the campaign starring Jennie at calvinklein.com

In other news, Sha'Carri Richardson is the face of Nike x Jacquemus.

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