Birkenstock Reverses Loss, Posts Q1 Sales Gains Following Strong Holiday Season

Stephen Garner
·3-min read

Birkenstock is starting off the year strong following a successful holiday season.

Revenue in the first quarter of fiscal 2025 for the German footwear brand increased 19 percent to 362 million euros, up from 303 million euros the same time last year. Net income in Q1 was 20 million euros, or 11 cents a share, up from a loss of 7 million euros, or 4 cents a share, in the year-earlier period.

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The company said top-line growth was the result of strong consumer demand throughout the holiday season. What’s more close-toe silhouettes grew at more than twice the pace of the group average, and revenue growth was supported by double-digit unit growth and mid-single-digit growth in average selling price, Birkenstock noted.

In Birkenstock’s wholesale segment, revenue grew 30 percent on a reported and constant currency basis year-over-year, supported by strong holiday demand and sell-through. The company said that over 90 percent of its wholesale growth came from within existing doors as key retail partners continue to expand the breadth and depth of their Birkenstock offerings, including a growing assortment of closed-toe silhouettes.

As for direct-to-consumer, the company said revenue grew 11 percent as reported and 10 percent on a constant currency basis against an exceptionally strong 30 percent growth rate on a constant currency basis in the first fiscal quarter of 2024. Birkenstock opened four new owned stores during the first fiscal quarter of 2025, bringing the total number of owned retail stores to 71.

By region, Birkenstock delivered reported and constant currency revenue growth of 16 percent in first quarter of fiscal 2025 in the Americas segment. Wholesale growth was especially strong as key wholesale partners allocated more space to support strong holiday demand for Birkenstock.  Closed-toe, driven by the clog category, accounted for nearly two-thirds of the America’s revenue in the quarter, the company said.

In the EMEA segment, revenue grew 17 percent in reported and constant currency, driven by strong demand in both the wholesale and DTC channels across all countries. And in APAC, In the APAC segment, Birkenstock saw revenue growth of 47 percent on a reported and constant currency basis in the first quarter of 2025.

Oliver Reichert, chief executive officer of Birkenstock Group reiterated the company’s holiday season wins. “Our results for the first quarter of 2025 reflect the continued strength of our brand throughout the important holiday season,” Reichert said. “Birkenstock proved to be a high-demand gifting item and must-have for our wholesale partners. Our clogs, other closed-toe shoes and boots performed very well, with share of business up 600 bps year-over-year.”

Looking ahead, Birkenstock is reiterating its previous guidance for fiscal year 2025. The company expects full-year revenue growth of 15 percent to 17 percent.

“With the strong start to the year, we are confident in our ability to deliver on our guidance for 2025,” Reichert added.

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