The Best New Breakfast and Bakery Items in Grocery Stores This Year

On busy mornings, these top-rated products make it easier to rise and shine

Wake up on the right side of the bed with these breakfast items in your pantry (and freezer).

There's both savory and sweet options among our eight winners in this section of the PEOPLE Food Awards 2024. Each item is quick to make for hectic mornings without sacrificing flavor because you know what they say: Breakfast is the most important meal of the day!

Related: The Best New Dairy Products in Grocery Stores This Year

Best Granola

Kind Banana Peanut Butter Clusters with Dark Chocolate Chunks

Made with a combo of five grains, the crunchy granola is studded with dark chocolate, dried banana pieces and creamy peanut butter.

Buy it! $6 for 11 oz., kindsnacks.com

Best Pancakes

Belgian Boys Griddle Pancakes

“You’d never know they came out of the freezer,” a tester raved of the “fluffy” flapjacks, which heat up in one minute in the toaster or microwave.

Buy it! $7 for 6, target.com

Best Waffles

Eggo Cinnamon Churro Waffles

Inspired by the Spanish and Mexican treats, they have a sweet hint of cinnamon sugar in each bite. “Drizzle it with melted chocolate — it’s a game changer,” said a tester.

Buy it! $3.50 for 10, shoprite.com

Best Muffin Mix

Betty Crocker Batchables Blueberry Muffin Mix

Make a little or a lot! Portion out the premixed ingredients (from four to 12 servings), add milk, and bake fresh-from-the-oven muffins anytime.

Buy it! $7, walmart.com

Best Bread

Thomas' Everything Breakfast Bread

Like an everything bagel, the sliced loaf is coated with poppy seeds, garlic, onion and salt. “It’s bold without overwhelming the sandwich,” said a staffer.

Buy it! $5, kroger.com

Best Oatmeal

365 by Whole Foods Market Carrot Cake Instant Oatmeal

Breakfast can be— and taste like!— a piece of cake. Cinnamon, nutmeg, vanilla and, yes, carrots amp up the quick-cooking oats.

Buy it! $3.50 for 8, wholefoodsmarket.com

Best Cereal

Post Berry Pebbles Cereal

“It tastes like the Fruity Pebbles I grew up eating but actually fruitier,” a staffer said about this berry-flavored puffed-rice cereal.

Buy it! $5 for 10 oz., walmart.com

Best Flavored Bread

Pepperidge Farm Lemon Blueberry Swirl

Generously dotted with sweet-tart fruit, each “thick” and “pillowy-soft” slice has a ribbon of lemon and blueberry. “I used it to make French toast, and wow! Even my pickiest kid gobbled it up,” said a tester.

Buy it! $5, target.com

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