Everything You Need to Know About the Best Black Friday Shoe Deals of 2021

·7-min read

For over the past decade, Black Friday has remained the biggest shopping day of the year.

Held annually the Friday after Thanksgiving, Black Friday represents the official countdown to Christmas, Hanukkah and Kwanzaa, when gift giving is in full effect. Retailers entice their customers with big savings to kick off the holiday season.

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This year, the holy grail of shopping days is Friday, Nov. 26, and there will be tons of Black Friday shoe and sneaker deals to take advantage of in 2021.

Is it worth shopping Black Friday shoe and sneaker sales?

In a word, yes. With Black Friday so widespread among retailers, almost all shoe and sneaker companies offer their best deals of the year.

It’s the perfect time to replace any of your worn-out, go-to styles, like your best Nike shoes and best Adidas sneakers, as well as to outfit your entire family for the holidays.

Does Mom need some of the most comfortable sneakers for women or would she love some of the best walking shoes for women? Would Dad appreciate a pair of the most comfortable men’s shoes or the best workout shoes for any gym session? What about kicks for the nieces and nephews?

This holiday shopping extravaganza is your chance to get all your holiday shopping done at a fraction of the regular retail price, thanks to the best Black Friday shoes and sneaker deals.

What type of shoes and sneaker deals can I expect to see this Black Friday?

For Black Friday, expect to nab styles at least 20% off, with certain retailers offering up to 80% off select styles.

You’ll find the top men’s walking shoes up to 50% off at Nike, Puma and Footlocker, as well as some of the best tennis women’s tennis shoes and cross-training shoes anywhere from 25% to 80% off at Dick’s Sporting Goods, Amazon and Nordstrom.

Deals aren’t limited to sneakers, though there’s no better time to get a jump on those January resolutions. Black Friday is also the perfect opportunity to shop the best loafers for women, slip-resistant men’s work shoes or the best rain boots for women.

Where can I find the best Black Friday shoe deals for 2021?

Thankfully, you don’t have to participate in any Walmart stampedes to shop Black Friday.

For shoes in particular, the best deals will be online and include styles in a wider range of sizes than those offered in store — upping your chance of getting the pair you need.

Can’t wait to save big on a fresh pair of sneakers or sleek dress shoes? Below, we’ve highlighted several shoe and sneaker sales to keep an eye on, including great deals to shop now.


During last year’s Adidas Black Friday sale, Adidas.com offered up to 50% off shoes and apparel. Expect Black Friday sneaker deals for men, women and kids.

And, there already are lots of markdowns on the site, like the classic men’s sneakers below.

Credit: Courtesy of Adidas
Credit: Courtesy of Adidas

Courtesy of Adidas

Adidas ZX 700 HD Shoes


Ahead of Black Friday season, there are already great shoe deals to be had on Aerosoles.com, with more savings the more you shop. Currently, buying one pair of shoes earns you 25% off, two pairs will get you 30% off and three or more pairs are 40% off.


Amazon’s Epic Daily Deals change daily across all categories on Amazon.com, including shoes. Currently, there’s tons of discounts on women’s and men’s boots. We anticipate to see some of the best Amazon Black Friday shoe deals ever in 2021.

Credit: Courtesy of Amazon
Credit: Courtesy of Amazon

Courtesy of Amazon

Koolaburra by UGG Women's Short Boots


Sneaker deals at Converse.com are limited, with many sizes of the brand’s fan-favorite kicks selling out fast. However, come Black Friday, whichever sneakers are on the sale menu will likely be an additional 25% off. Get them while they’re hot.

Credit: Courtesy of Converse
Credit: Courtesy of Converse

Courtesy of Converse

Converse Cozy Granola Chuck 70

Dick’s Sporting Goods

Dick’s typically launches its Black Friday deals early, so make your shopping list now. There are lots of men’s and women’s shoes already up to 50% off on the company’s website. Expect to see Black Friday shoe deals on sought-after brands, like Brooks and Nike.

Finish Line

Boots, sneakers and slippers will be among Finish Line’s Black Friday shoe sale offerings this year. In the meantime, the retailer is offering apparel up to 40% off.

Foot Locker

Last year, FootLocker.com offered 20% off all orders of $49 or more sitewide, including on full-priced styles. As Black Friday gets closer, the retailer will likely release a code to reap savings online, so start scoping out your favorite styles now. (We like these Puma sneakers for men.)

Credit: Courtesy of Foot Locker
Credit: Courtesy of Foot Locker

Courtesy of Foot Locker

Puma RS-X Men’s Sneaker


Expect 15% off in-store and online at Kohl’s per last year’s Black Friday deals. The more you buy, the more the savings will add up.


Last year, Macy’s Black Friday shoe deals ran the gamut from 25% off select pairs to 75% off others. There’s already a big shoe sale underway, with thousands of pairs 30% off — or 40% off if you buy two or more pairs. Use offer code GREAT at Macys.com to take advantage of the promotion.

Credit: Courtesy of Macy's
Credit: Courtesy of Macy's

Courtesy of Macy's

Madden Girl Flexx Bootie

New Balance

Last year’s Black Friday sneaker deals included a 25% discount on all orders at checkout. Start scoping out the recently reduced section here.


Will there be Black Friday Nike shoe deals? You bet! The magic number for Nike on Black Friday is 50 — that is 50% off select items for one-day only, making it one of the Black Friday shoe sales to shop this year. Expect half off clearance items, too. If this year’s sale is anything like 2020’s, you’ll see prices slashed on options for everyone, from new running . For now, there are tons of items already up to 40% off on Nike.com.

Credit: Courtesy of Nike
Credit: Courtesy of Nike

Courtesy of Nike

Nike Air Zoom SuperRep 2 Sneakers


Nordstrom.com typically gets a jump on Black Friday with early savings. Already, there are thousands of styles for women and men up to 60% off. But once the big shopping day comes, you’ll be able score the best Nordstrom Black Friday deals on coveted styles, like Hunter boots and Nike sneakers.

Credit: Courtesy of Nordstrom
Credit: Courtesy of Nordstrom

Courtesy of Nordstrom

Teva Ember Suede Convertible Slip-On Sneaker

Old Navy

Last year, Old Navy had a pre-Black Friday sale about a week before the actual date, offering customers 40% off all merchandise on OldNavy.com. The site hosted an even steeper discount on Black Friday, with all items marked 50% off. We’d recommend hitting up the sale sooner rather than later if there’s something you have your eye on.


Expect 30% to 50% off key Puma styles at Puma.com, and check out the site’s outlet section for early savings.


There’s always a deal to be had at Target.com, with fall boots for women currently starting at $29.99. Post-Turkey Day, various shoe styles should be 30% off for Black Friday.

Credit: Courtesy of Target
Credit: Courtesy of Target

Courtesy of Target

Target Women's Erin Combat Boot


Pick up a pair of Toms for everyone on your list on Black Friday, when discounts could run as high as 35% off sitewide on Toms.com.

Under Armour

Under Armour Outlet has tons of apparel and shoes on sale on. Last year, special styles were added to an existing 30% off sale selection on the actual Black Friday holiday.


Walmart typically starts rolling out its massive deals at the beginning of November to entice customers to shop early. Come actual Black Friday, expect 40% off tons of men’s and women’s shoes both in-store and online.


Boots, loafers, flat, sneakers, high heels, and more will be discounted for Black Friday on Zappos.com. Already, there are deals on cult-favorite brands, like Crocs and Hoka One One.

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