On and BEAMS Are Keeping Tenniscore Alive and Well
Tenniscore is alive and well as we approach the start of Wimbledon in the UK and the summer weather we've been promised for months finally starts to make an appearance. In celebration, BEAMS and On have teamed up to create an all-new tennis-inspired capsule collection, blurring the lines between on-court performance and off-court style.
Combining On's technical expertise with BEAMS' penchant for high-quality lifestyle products, the new collection utilizes delicate hues of green and teal to create a fashion-forward offering of sportswear silhouettes. Featuring a collection of apparel, including a tracksuit, shorts and a co-branded shirt, the collection also debuts a new sneaker -- dubbed The Roger Pro.
Crafted with a synthetic leather upper, the sneaker boasts the BEAMS logo debossed onto the heel, along with gold logo detailing, Japanese and Swiss flags and a special sock liner which references the grass of Wimbledon.
Take a look at the accompanying campaign above, with the collection slated for a pre-launch at BEAMS MEN SHIBUYA in Tokyo on June 29, followed by a wider global release on July 1.
In related news, CELINE is here to level up your pilates game this summer.
