Bach Mai RTW Spring 2024

Kate Beckinsale, Misty Copeland, Sherry Cola, “Wednesday” actress Joy Sunday and more came out to support Bach Mai’s first runway show on Wednesday at New York Fashion Week, a testament to the success the Houston-born designer and couture lover since he was a child has had with red carpet dressing.

But that wasn’t his main objective with his spring 2024 collection, “Atlas Crossing the River Styx.”

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“I didn’t expect to do a runway show so soon but my father passed away and he was my biggest fan and I felt like I needed to honor him and how much he supported me,” the designer said backstage, fighting back tears. “I wanted to treat it as guiding him to the next life, so a lot of it is about memorialization of gesture, so you see garments frozen, a jacket as if the hands are in the pockets but they are not, or you scrunched up a skirt to get out of a car, or Cinderella is running down the steps…the clothes have been frozen as an artifact of humanity.”

Also in honor of where he came from, Mai showed a gorgeous black and lace embroidered version of the ao dai, the Vietnamese national dress, actually a silk tunic and pants. A lovely red sleeveless shirred shift dress cinched into a black ribbon at the chest was a darkly romantic piece, as was a blush tulle, off-the-shoulder corset gown that had real red carpet appeal.

Paying homage to his working class roots (his father worked most of his life in a refinery), Mai used lot of utility inspiration and details on feminine urban wardrobing pieces, like a black polyurethane-coated vest and pleated skirt set, white cargo pants worn with a flowing floral tunic, and a silk cotton blurred floral jumper with overall shoulder straps.

“We wanted to show we’re not just an eveningwear brand,” he said.

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Launch Gallery: Bach Mai RTW Spring 2024

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