The Athlete’s Foot Encourages Voting With New Campaign

Shoshy Ciment

23 October 2024 at 2:07 pm·2-min read

More from Footwear News

VIDEO: Scaling Sustainably: How One of Rothy's Top Execs Helps the Brand Grow Responsibly
EXCLUSIVE: The Athlete's Foot Opens New HQ and Corporate Store in Atlanta
Why a Franchise Model Could Be the 'Secret Sauce' to Winning in Specialty Retail

The Athlete’s Foot (TAF) is rolling out a new program to help get out the vote to its consumers.

Just 12 days ahead of the presidential election in the U.S., the Atlanta-based retailer launched “Be About That Vote,” a new campaign centered in the brand’s new corporate headquarters and flagship store location in the heart of the Atlanta‘s Midtown neighborhood. Consumers who approach the store are prompted to scan a QR code that directs them to hold up their phone against a mural highlighting the importance of voting. The screen then broadcasts an augmented reality experience that ends with a link that directs people to register to vote.

The campaign will also live on social media and include content from LSU Tigers star Flau’jae Johnson. The athlete signed a Name, Image, and Likeness (NIL) partnership with the retailer in April that involves her participation in brand initiatives, community engagements and content creation through the end of the year.

“Voting is a fundamental right and a powerful tool for change,” said Matt Lafone, president and general manager of Americas at The Athlete’s Foot, in a statement. “Through the ‘Be About That Vote’ campaign, we are dedicated to breaking down barriers to participation and empowering individuals to make their voices heard.”

TAF employees will promote the campaign across all stores with “Be About That Vote” buttons and the flagship store location will partner with voter registration organizations through the end of the election cycle. TAF last month opened the new store and HQ, which includes a community center on the main floor to host various community events.

TAF also partnered with Sneaker Ball Atlanta for an activation that featured infographics about voting as well as “Be About That Vote” buttons.

Other retailers have encouraged employees and consumers to vote as well. Patagonia, which has over 2,000 employees in the U.S., said it will close its stores, warehouse and offices on Oct. 29, 2024, on national Vote Early Day so that its associates can participate in this year’s election. According to the company, it has been asking its community to vote the planet since the 1970s, and it has given employees Election Day off in the United States since 2016.

Best of Footwear News

Futurism
Donald Trump Is Already Ignoring Elon Musk's Suggestions
Writing on the Wall These days, it feels like everyone's trying to figure out how long Elon Musk and Donald Trump's new bromance could possibly last, and an answer has just started to materialize: not much longer. Trump is already disregarding some of Musk's suggestions. "While I have offered my opinion on some cabinet candidates," […]
The Telegraph
Philippines VP: I’ve hired hitman to kill president and his wife – this is why
The vice-president of the Philippines has hired a hitman to kill the country’s president, Ferdinand Marcos Jr, his wife and the speaker of the house, in the event she is assassinated.
Reuters
Philippines boosts security after VP's assassination threat against president
MANILA (Reuters) -Philippine security agencies stepped up safety protocols on Saturday after Vice President Sara Duterte said she would have President Ferdinand Marcos Jr assassinated if she herself were killed. In a dramatic sign of a widening rift between the two most powerful political families in the Southeast Asian nation, Duterte told an early morning press conference that she had spoken to an assassin and instructed him to kill Marcos, his wife, and the speaker of the Philippine House, if she were to be killed.
The Telegraph
Putin’s new hypersonic missile is a warning to Britain – this footage shows why
It may be innocently called “the hazelnut”, but this is a fig leaf disguise.
CNN
‘House of horrors’: Investigators discover what’s inside North Korean missile after deadly strike
CNN’s Nick Paton Walsh visits a warehouse storing missile fragments in Kyiv, where investigators discover US circuitry inside North Korean missiles after a deadly strike.
INSIDER
Xi was unusually frank in spelling out China's 4 'red lines' for the US, a clear warning for Trump's China hawks
In Xi's last meeting with Biden, he set ground rules for the incoming Trump administration and its China hawks.
Associated Press
Afraid of losing the US-Canada trade pact, Mexico alters its laws and removes Chinese parts
Mexico has been taking a bashing lately for allegedly serving as a conduit for Chinese parts and products into North America, and officials here are afraid a re-elected Donald Trump or politically struggling Canadian Prime Minister Justin Trudeau could try to leave their country out of the U.S.-Mexico-Canada free trade agreement. Mexico’s ruling Morena party is so afraid of losing the trade deal that President Claudia Sheinbaum said Friday the government has gone on a campaign to get companies to replace Chinese parts with locally made ones. “We have a plan with the aim of substituting these imports that come from China, and producing the majority of them in Mexico, either with Mexican companies or primarily North American companies,” Sheinbaum said.
Euronews
‘There's nothing left to lead’: Who controls Hezbollah now?
With an Israeli onslaught decimating its leadership, one of the most entrenched and resilient militant groups in the Middle East is struggling to keep itself together.View on euronews
The Telegraph
North Korean general wounded in Ukrainian strike
A high-ranking general has become the first senior North Korean military figure to be wounded fighting for Russia against Ukraine, Western officials have said.
The Observers
What do we know about the North Korean soldiers fighting for Russia?
Social media users have been circulating several videos and photos that they say show North Korean soldiers fighting for Russia in the Russian region of Kursk. Western and South Korean intelligence services started to report in October that North Korea was planning to send between 10,000 and 12,000 troops to Russia to support its war against Ukraine. While it is likely that the North Korean soldiers are on the ground in Russia, the experts who spoke to our team said that most of the photos and v
The Telegraph
Watch: Beirut residents film Israeli missile obliterating building
Beirut residents watched as an Israeli air strike flattened an 11-storey building in Hezbollah’s southern stronghold.
The Independent
Once ‘elite’ Russian units becoming ‘obsolete’ due to Putin’s strategy in Ukraine, war analysts say
On Thursday, Russia used a new ballistic missile in Ukraine
Reuters
Russia says US using Taiwan to stir crisis in Asia
"We see that Washington, in violation of the 'one China' principle that it recognises, is strengthening military-political contacts with Taipei under the slogan of maintaining the 'status quo', and increasing arms supplies," Rudenko told the state news agency. "The goal of such obvious U.S. interference in the region's affairs is to provoke the PRC (People's Republic of China) and generate a crisis in Asia to suit its own selfish interests."
The Independent
Trump’s AG pick Pam Bondi rescued a dog from Hurricane Katrina. Its owners then sued her for ‘stealing’ it
President-elect’s latest nominee was once embroiled in a bizarre canine custody battle
The Hill
Opinion - China is laying the legal groundwork to seize Taiwan
A likely precursor to any use of force by Beijing will be a public assertion of sovereignty over Taiwan.
BBC
Trump picks Pam Bondi as attorney general after Matt Gaetz withdraws
Bondi, 59, is a former Florida attorney general and long-time ally of Trump.
HuffPost
Alexandria Ocasio-Cortez Has Laugh-Out-Loud Response To Marjorie Taylor Greene’s New Gig
The New York Democrat used a brutal metaphor to describe her far-right Republican colleague.
The Guardian
Fires, first aid and guns: meet the Finnish women training for war with Russia
Anxious Finns are learning how to survive in the wild in preparation for an invasion by their hostile neighbour
The Daily Beast
White House: Trump Team Still Hasn’t Signed Transition Docs
A White House administration official says President-elect Donald Trump’s transition team still hasn’t signed the key documents needed to facilitate the transfer of power. Responding to questions from NBC reporter Monica Alba, President Joe Biden’s press secretary Karine Jean-Pierre confirmed Thursday that the president-elect’s representatives still have not completed the necessary memoranda of understanding (MOU) to begin the transition process. “As you know, the president, President Biden, met
The Daily Beast
Trump Treasury Pick Listed His Home for Sale Prior to Election
Donald Trump’s choice for Treasury secretary made a bold forecast when he and his husband put their iconic pink mansion on the market eight days before the election. Bessent, a hedge fund manager who is one of Trump’s closest economic advisers, and his husband, John Freeman, a former prosecutor, purchased the famous property in Charleston, South Carolina, in 2016 for $6.5 million. The parents of two school-aged children, Bessent and Freeman listed the home on Oct. 28 for $22.25 million.

Latest stories