How Asics Senior Director of Sales Jennifer Tarantino Empowers Female Colleagues Amid New Challenges: Women Who Rock

Peter Verry

7 February 2025 at 1:15 pm·1-min read

When asked about how she stands up for female colleagues, Jennifer Tarantino shared a story of two working-mother friends who were recently offered promotions. She said rather than being excited, they were uncertain and anxious.

“This wasn’t due to a lack of ability, but rather because their plates were already full. They questioned whether they could handle more responsibilities and succeed, and if the offer was worth the personal sacrifices,” said Tarantino, who joined Asics as senior director of sales in November 2023. “I listened intently, striving to understand their perspectives and asked hard questions. I helped them step outside of their own thoughts.”

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Tarantino — whose resume also includes stops at Clarks, Cole Haan and Earth Shoes — said the key to empowerment lies in staying focused on your own goals and recognizing they may evolve.

A version of this article appeared in the Feb. 3 print issue of FN, as part of the “Women Who Rock” special section. On Feb. 4, FN and Two Ten Footwear Foundation will honor these women at the annual live event in New York City.

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