Ariana Greenblatt Fronts Coachtopia’s Recyclable Loop Collection in New ‘Lighter Bags, Brighter Futures’ Campaign for Spring 2024
“Barbie” star Ariana Greenblatt is the face of Coachtopia’s third campaign. The subbrand of Coach, launched in 2023, focuses on sustainable, circular products made from reusable materials.
In the “Lighter Bags, Brighter Futures” campaign, Greenblatt models clothing and handbags from the Coachtopia Loop collection. Crafted with at least 98 percent recycled PET plastic, the ultra-light designs can be repurposed through the company’s own program.
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“I’m excited to be a part of something that’s better for our environment,” Greenblatt explained in a statement. “What Coachtopia is doing is incredible — it’s doing its own thing and I think a lot of people are going to want to join it. But Coachtopia did it first. I’m just happy to be a part of it.”
Photographed by Kyrre Kristoffersen, Greenblatt’s pastel-hued campaign displays updated styles and colorways of Coachtopia’s bestselling silhouettes. The Loop Mini Puffy Tote is a convertible bag that comes with a matching shoulder strap, while the Coachtopia Loop Mini Backpack is a compact, ultra-portable design intended for “daily adventuring.”
Coachtopia’s latest drop also debuts new variations of the Ergo bag, which now comes in Croc-Embossed Coachtopia Leather (made from at least 50 percent recycled leather fibers) and Wavy Lava Upcrafted Leather (made with leftover leather scraps from the production of Coach bags).
Coachtopia favorites such as the Ergo bag in Cherry Print Coachtopia Leather — a collaboration with artist and designer Sabrina Lau — and the Ergo bag in Checkerboard Upcrafted Leather are back in stock and available in new colorways.
Greenblatt follows in the footsteps of fellow Hollywood newcomer Lola Tung. The actress, who stars in “The Summer I Turned Pretty,” previously fronted campaigns for Coachtopia.
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