Apple iPhone 11, 11 Pro and iPhone 11 Pro Max to retail at S$1,149, S$1,649 and S$1,799 respectively

Apple iPhone 11 family. (PHOTO: Apple)

SINGAPORE — Fresh off the Apple announcement at Cupertino, California, Apple today (11 September) announced that the iPhone 11, 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at S$1,149, S$1,649 and S$1,799, respectively.

iPhone 11 comes in six new colours including purple, green, yellow, black, white and PRODUCT(RED), while 11 Pro and 11 Pro Max come in midnight green, space grey, silver and gold.

The new phones can be ordered from Apple’s website and Apple Stores. Not only that, the products are also available through Apple Authorised Resellers and select carriers (prices may vary).

Pre-order begins this Friday, September 13 and in stores beginning Friday, September 20.

“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”

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Apple iPhone 11 Pro Max family, including the new midnight green colour. (PHOTO: Apple)

“iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made,” added Schiller. “It provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”

Apple iPhone 11 Pro matte glass. (PHOTO: Apple)

Pro Design and Display

The iPhone 11 comes with a back design that is sculpted from a single piece of glass. It is rated IP68 for water resistance up to 2 meters for up to 30 minutes.

Both iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four colours including a new midnight green. The smartphones are rated IP68 for water resistance up to 4 meters for up to 30 minutes. All these phones are protected against everyday spills from common liquids including coffee and soda.

There is a Super Retina XDR feature that supports wide colour with system-wide colour management for high-definition video watching.

With the inclusion of iOS 13, users can access app shortcuts for everyday tasks right from the Home screen.

Better battery life

The A13 Bionic chip is incorporated, which can handle tasks and is up to 20 per cent faster than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.

Portrait mode using the Apple iPhone 11. (PHOTO: Apple)

iPhone cameras

iPhone 11 introduces a dual-camera system with all-new Ultra Wide and Wide cameras that are deeply integrated into iOS 13, offering the highest quality video in a smartphone.

iPhone 11 Pro introduces a transformative triple-camera system with Ultra Wide, Wide and Telephoto cameras. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilisation.

Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound.

Night mode using the Apple iPhone 11. (PHOTO: Apple)

iOS 13 update

iOS 13 introduces a new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.

With advanced Camera and Photos features, there are new tools extended to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a monochromatic look for Portrait mode photos.